Abstract:

This research seeks to implement strategies from the educational field to involve students in the realization of pedagogical material that can be used in non-traditional communication tools, one of them is the recent social network TikTok.

This network was created in China and it has reached world standards of virality, being one of the main growing platforms, allowing users to create quickly short videos in a creative way, including filters, and audiovisual elements, with which it acquires virality.

In this type of social networks, young people don’t adopt these platforms as part of their learning, due to the culture of ease. Rather, they see them as a refuge from their daily activity, and in some cases it becomes an obsession that influences academic performance.

This research aims to demonstrate that, by making videos on a TikTok account, which will have an educational purpose, it is possible to reach not only students of different educational levels, also a general public with the intention that more knowledge and learning is obtained through the use of this social network.

For this, students from the University of Guayaquil, from the Faculty of Philosophy, Letters and Education Sciences, from the Infopedagogy Sciences career, from the third semester, have designed a serie of visual elements, which cover different topics related to some branches of science, with which it is expected to achieve a significant number of reproductions, accompanied by positive reactions from netizens, in order to generate virality based on academic topics.

In addition, netizens will be motivated to follow the account in order to generate a greater number of visits to the different posts that students will make, and weekly topics will be used to access, through the use of different labels, to the videos made.

Keywords:

Tiktok, social media, education.