About this paper

Appears in:
Pages: 5242-5249
Publication year: 2014
ISBN: 978-84-616-8412-0
ISSN: 2340-1079

Conference name: 8th International Technology, Education and Development Conference
Dates: 10-12 March, 2014
Location: Valencia, Spain

LEARNING A BAYESIAN STRUCTURE TO MODEL ATTITUDES TOWARDS BUSINESS CREATION AT UNIVERSITY

A.M. Ruiz-Ruano García1, J. López Puga1, M. Scutari2

1UCAM Universidad Católica San Antonio de Murcia, Departamento de Psicología (SPAIN)
2University College London, Genetics Institute (UNITED KINGDOM)
Some scholars consider entrepreneurship as a key factor to optimise the development of human communities (e.g., Shapero, 1985). From a psychological point of view, entrepreneurship might be considered as an attitudinal phenomenon (e. g., Bird, 1988; Shapero & Sokol, 1982). In other words, entrepreneurial behaviour depends on intention, which depends in turn on attitudes, normative beliefs and some related constructs. The main objective of this paper is to test a theoretical model of business creation based on the attitudes perspective. In order to assess the likelihood of that model, we use some of the techniques implemented in the bnlearn software (Nagarajan, Scutari & Lèbre, 2013) to learn Bayesian networks. Entrepreneurial attitude models have already been developed in the literature using Bayesian networks (e.g., López & García, 2012; López, Ramírez & Casado). However, even though we aim to follow a methodological approach similar to that used by Krueger, Reilly & Carsrud (2000), we improve on it through our choice of statistical techniques. Our results are useful in two ways - firstly, theoretical, and secondly, practical. From a theoretical point of view, we can provide the scientific community with further evidence supporting an entrepreneurial attitudes model. On the other hand, the Bayesian network generated may be helpful to potentiate or optimize entrepreneurship in practice.

References:
[1] Bird, B. (1988). Implementing entrepreneurial ideas: The case for intention. Academy of Management Review, 13, 442-453.
[2] Krueger, N. F., Reilly, M. D., & Carsrud, A. L. (2000). Competing models of entrepreneurial intentions. Journal of Business Venturing, 15, 411-432. doi:10.1016/S0883-9026(98)00033-0
[3] López, J. & García, J (2012). Comparative study on entrepreneurial attitudes modelled with logistic regression and Bayes nets. The Spanish Journal of Psychology, 15, 1147-1162. doi: 10.5209/rev_SJOP.2012.v15.n3.39404
[4] López, J., Ramírez, A., & Casado, M. P. (2012). Modelling entrepreneurial attitudes in women entrepreneurs with bayesian networks. Psychology, 3, 265-271. doi: 10.4236/psych.2012.33037
[5] Nagarajan, R., Scutari M., & Lèbre, S. (2013). Bayesian networks in R with applications in systems biology. Springer.
[6] Shapero, A. & Sokol, L. (1982). The social dimensions of entrepreneurship. In C. Kent, D. Sexton, & K. H. Vesper (Eds.), The encyclopedia of entrepreneurship (pp. 72-90). Englewood Cliffs, NJ: Prentice-Hall.
[7] Shapero, A. (1985). Why entrepreneurship? A worldwide perspective. Journal of Small Business Management, 23, 1-5.
@InProceedings{RUIZRUANOGARCIA2014LEA,
author = {Ruiz-Ruano Garc{\'{i}}a, A.M. and L{\'{o}}pez Puga, J. and Scutari, M.},
title = {LEARNING A BAYESIAN STRUCTURE TO MODEL ATTITUDES TOWARDS BUSINESS CREATION AT UNIVERSITY},
series = {8th International Technology, Education and Development Conference},
booktitle = {INTED2014 Proceedings},
isbn = {978-84-616-8412-0},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {10-12 March, 2014},
year = {2014},
pages = {5242-5249}}
TY - CONF
AU - A.M. Ruiz-Ruano García AU - J. López Puga AU - M. Scutari
TI - LEARNING A BAYESIAN STRUCTURE TO MODEL ATTITUDES TOWARDS BUSINESS CREATION AT UNIVERSITY
SN - 978-84-616-8412-0/2340-1079
PY - 2014
Y1 - 10-12 March, 2014
CI - Valencia, Spain
JO - 8th International Technology, Education and Development Conference
JA - INTED2014 Proceedings
SP - 5242
EP - 5249
ER -
A.M. Ruiz-Ruano García, J. López Puga, M. Scutari (2014) LEARNING A BAYESIAN STRUCTURE TO MODEL ATTITUDES TOWARDS BUSINESS CREATION AT UNIVERSITY, INTED2014 Proceedings, pp. 5242-5249.
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