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Appears in:
Pages: 6758-6762
Publication year: 2015
ISBN: 978-84-608-2657-6
ISSN: 2340-1095

Conference name: 8th International Conference of Education, Research and Innovation
Dates: 18-20 November, 2015
Location: Seville, Spain

THE MEASUREMENT OF SUSTAINABLE ORIENTATION IN ACADEMIC ENTREPRENEURS

A.M. Ruiz-Ruano, J.L. Puga

UCAM Universidad Católica de Murcia (SPAIN)
Sustainable entrepreneurship is a relatively new research field oriented to stimulate the sustainable development [1 & 2]. Generally speaking, sustainable entrepreneurship is considered to generate economic, social and ecological goods at the same time. In this study we use the sustainable orientation scale developed by Kuckertz & Wagner [3] to measure the sustainable orientation in academic entrepreneurs. A sample of university professor and research staff was asked to fill in an electronic questionnaire (n = 2250) containing the sustainable orientation scale. Professors were classified into nine profiles (general entrepreneurs [n = 280], sustainable entrepreneurs [n = 84], technological entrepreneurs [n = 197] and technology-sustainable entrepreneurs [n = 141], general potential entrepreneurs [n = 82], sustainable potential entrepreneurs [n = 103], technological potential entrepreneurs [n = 93], technology-sustainable potential entrepreneurs [n = 288] and no entrepreneurs [n = 982]). The observed internal consistency of the scale is considered acceptable for research purposes (Cronbach’s alpha = .75 [CI-95% = .73 - .77]) and we found statistical differences between entrepreneurs profiles (Kruskal-Wallis chi-squared test = 41.35, df = 8, p < .001, r = 0.14, bilateral contrast). Technological entrepreneurs and technological potential entrepreneurs obtained lower scores in sustainable orientation as compared with technology-sustainable entrepreneurs, sustainable potential entrepreneurs and technology-sustainable potential entrepreneurs. Additionally, technology-sustainable potential entrepreneurs had a high sustainable orientation score as compared with no entrepreneurs. Our results are useful to characterize the typologies of sustainable potential and actual entrepreneurs at university.

Refs.
[1] doi: 10.1007/s11365-015-0356-5
[2] doi: 10.1111/j. 1540-6520.2010.00426.x
[3] doi: 10.1016/j.jbusvent.2009.09.001
@InProceedings{RUIZRUANO2015MEA,
author = {Ruiz-Ruano, A.M. and Puga, J.L.},
title = {THE MEASUREMENT OF SUSTAINABLE ORIENTATION IN ACADEMIC ENTREPRENEURS},
series = {8th International Conference of Education, Research and Innovation},
booktitle = {ICERI2015 Proceedings},
isbn = {978-84-608-2657-6},
issn = {2340-1095},
publisher = {IATED},
location = {Seville, Spain},
month = {18-20 November, 2015},
year = {2015},
pages = {6758-6762}}
TY - CONF
AU - A.M. Ruiz-Ruano AU - J.L. Puga
TI - THE MEASUREMENT OF SUSTAINABLE ORIENTATION IN ACADEMIC ENTREPRENEURS
SN - 978-84-608-2657-6/2340-1095
PY - 2015
Y1 - 18-20 November, 2015
CI - Seville, Spain
JO - 8th International Conference of Education, Research and Innovation
JA - ICERI2015 Proceedings
SP - 6758
EP - 6762
ER -
A.M. Ruiz-Ruano, J.L. Puga (2015) THE MEASUREMENT OF SUSTAINABLE ORIENTATION IN ACADEMIC ENTREPRENEURS, ICERI2015 Proceedings, pp. 6758-6762.
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