About this paper

Appears in:
Pages: 1627-1636
Publication year: 2010
ISBN: 978-84-614-2439-9
ISSN: 2340-1095

Conference name: 3rd International Conference of Education, Research and Innovation
Dates: 15-17 November, 2010
Location: Madrid, Spain

SIMULATED OPPORTUNITIES-BASED OBSERVATORY: SCENARIOS EXPLORATION AND RATIONAL CHOICE OF OPERATIONS IN THE FINANCIAL SERVICES SECTOR THROUGH EDUCATION

J.L. Ruiz Guzmán1, A. Pastrana Palma2, V.M. Castaño Meneses1, J.L. Ruiz Robles3, M. Peña Aguilar2, L.R. Valencia Pérez2

1Universidad Nacional Autonoma de Mexico (MEXICO)
2Universidad Autónoma de Querétaro (MEXICO)
3Instituto Iberoamericano de Investigación y Docencia en Estrategias de la Administración S.C. (MEXICO)
As an alternative to the growing need of novel financial institutions, specialized in microcredits, in a changing and demannding globalized World, we propose the so-called Laboratorio y Observatorio Basado en Oportunidades Simuladas (LOBOS), as a way to instrument Nobel-awarded Muhammad Yunus´ scheme through a focused education methodology. The PhD program on Knowledge Management and Innovation we have organized via the IIIDEA, incluyes courses such as: 1) Knowledge Management and Observatory of Opportunities Sources and Creation of Wealth and 2) Change Management and Exploration of Wellbeing Scenarios. LOBOS is to be regarded as a creatibve, heuristic process of approximation and understanding of the function of the market institutions and the social, political, technological, legal, ethical and environmental role of the consumer, beyond partial and simple answers. LOBOS allows the analysis of the situation of the market, in a sort of simulation of the "genoma" of the financial system, in terms of perceptions, beliefs, desires, impulses, pasions, senses, etc., which, in most practical cases, guide the actors of the system (i.e., society, industry, university and government) without they fully realizing the relevance of these factors. The details of the model, along with its implementation, will be described during the presentation.
@InProceedings{RUIZGUZMAN2010SIM,
author = {Ruiz Guzm{\'{a}}n, J.L. and Pastrana Palma, A. and Casta{\~n}o Meneses, V.M. and Ruiz Robles, J.L. and Pe{\~n}a Aguilar, M. and Valencia P{\'{e}}rez, L.R.},
title = {SIMULATED OPPORTUNITIES-BASED OBSERVATORY: SCENARIOS EXPLORATION AND RATIONAL CHOICE OF OPERATIONS IN THE FINANCIAL SERVICES SECTOR THROUGH EDUCATION},
series = {3rd International Conference of Education, Research and Innovation},
booktitle = {ICERI2010 Proceedings},
isbn = {978-84-614-2439-9},
issn = {2340-1095},
publisher = {IATED},
location = {Madrid, Spain},
month = {15-17 November, 2010},
year = {2010},
pages = {1627-1636}}
TY - CONF
AU - J.L. Ruiz Guzmán AU - A. Pastrana Palma AU - V.M. Castaño Meneses AU - J.L. Ruiz Robles AU - M. Peña Aguilar AU - L.R. Valencia Pérez
TI - SIMULATED OPPORTUNITIES-BASED OBSERVATORY: SCENARIOS EXPLORATION AND RATIONAL CHOICE OF OPERATIONS IN THE FINANCIAL SERVICES SECTOR THROUGH EDUCATION
SN - 978-84-614-2439-9/2340-1095
PY - 2010
Y1 - 15-17 November, 2010
CI - Madrid, Spain
JO - 3rd International Conference of Education, Research and Innovation
JA - ICERI2010 Proceedings
SP - 1627
EP - 1636
ER -
J.L. Ruiz Guzmán, A. Pastrana Palma, V.M. Castaño Meneses, J.L. Ruiz Robles, M. Peña Aguilar, L.R. Valencia Pérez (2010) SIMULATED OPPORTUNITIES-BASED OBSERVATORY: SCENARIOS EXPLORATION AND RATIONAL CHOICE OF OPERATIONS IN THE FINANCIAL SERVICES SECTOR THROUGH EDUCATION, ICERI2010 Proceedings, pp. 1627-1636.
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