Abstract:

How can we manage to solve or at least, improve, the actual crisis situation we are suffering, is one of the principal unknowns in the present, nowadays the economical situation is worse than before and some of the consequences are unemployment, lower benefits for the companies, and less investments in new ideas.

This paper will present a review treating the existing literature about this crisis situation commented before and as a consequence many factors have been identified as useful to build a methodology to solve or improve that situation before mentioned. The methodology bases on three axis and the interactions between them, that is, the indicators to measure will be how many new approaches/projects are launched thanks to innovation, how entrepreneurial university helps to train entrepreneurial people (those will be the future workers) and finally, it will be analyzed how the behavior of that people affects the results got.

Innovation has been chosen as the principal axis to impulse an evolution, the first phase to take into account. Moreover, the point of being socially responsible gives to its application an add value. The second axis, system thinking, is helpful to understand the complexity of the actual society, the actual crisis and ensure an acceptable future. Finally, the third factor which is entrepreneurial university is considered here as a societal transformer and an important instrument in the facilitation of the actual economy.


To conclude, this paper proposes as a future line the possibility of creating a questionnaire to measure the validity of the methodology presented, this will be the tool presented to evaluate those indicators and show them as results of the work done (amount of innovations after the application of the model, percentage of unemployment…). The target group will be some companies of the region.

Keywords:

Responsible innovation, system thinking, entrepreneurial university.