Abstract:

The aim of this paper is to imagine ways of transfer of knowledge between two stakeholders in the concept of Triple Helix between state / public administration and university. The main aim of the paper is to propose a metric for calculating the attractiveness of the region for the creative class, which is included in the sphere of creative economy. The reason for this goal is the fact that the creative economy is a topic discussed worldwide and individual countries, including the Slovak Republic, have been looking for a long-term basis for the development of the creative industry. The methodology used was based on the use of methods of analysis (classification, relationship and causal). Based on these analytical procedures, an analysis of the current state of the creative economy in the world and in the region under review was elaborated in detail. Using the comparison method, individual approaches to the creative economy in the Czech Republic and in selected regions in Europe could be compared. The method of induction and deduction was used in the processing of the results of the realized primary research focused on some aspects of localization decision-making. The aim of these solutions was to motivate creative individuals to live and work in the region with which they are connected in their lives and not to leave it. Subjects of the study were creative individuals in selected region of Slovakia. The research results subsequently formed the basis for setting the main objective - for designing the procedure for calculating the region's attractiveness index for the creative class. The proposed indicator - region attractiveness index for the creative class expresses the overall quality of the examined factors that make the region more attractive to the creative class. The index consists of 15 independent indicators that assess the level of a given factor in the region. The indicators are then classified into two larger logical units - subindexes, which represent hard and soft localization factors. Subsequently, the dependence between the value of calculated indices for individual regions of the Slovak Republic and selected economic indicators was tested. This testing pointed out that the quality of the environment, namely the interaction of selected soft and hard factors, has a significant impact on the location of the creative class in the region. This in turn affects the development of the creative economy, which has a positive impact on the economic growth of the region and hence the overall regional development.

Keywords:

Knowledge transfer, university, government, creative economy, region´s attractiveness index.