About this paper

Appears in:
Page: 5498 (abstract only)
Publication year: 2015
ISBN: 978-84-606-8243-1
ISSN: 2340-1117

Conference name: 7th International Conference on Education and New Learning Technologies
Dates: 6-8 July, 2015
Location: Barcelona, Spain

THE IMPLEMENTATION OF A MASSIVE ONLINE COURSE AS A STRATEGY TO IMPROVE THE EARLY BREAST CANCER DETECTION IN MEXICO

C. Rosas Magallanes1, L. Magaña Valladares1, M.A. Mejía Arias1, J.L. Ramírez Martínez1, F.M. Knaul2, S.X. Ortega Alanis3

1Instituto Nacional de Salud Pública (MEXICO)
2Harvard Global Equity Initiative (UNITED STATES)
3Tómatelo a Pecho (MEXICO)
Breast cancer is a public health problem. The overall evidence indicates that 45% of new breast cancer cases occur in developing countries. Nowadays, 14 women die every day in Mexico because of this disease.

Since 2005, the National Institute of Public Health (NIPH) of Mexico has developed successful online training experiences for health professionals using its educational model. Since 2008, the NIPH has been working with Tómatelo a Pecho foundation, for training more than 2,115 health professionals in early breast cancer detection, having a final efficiency rate of 83% and results assessed by the University of Harvard.

Due to these results, the NIPH developed a massive course on this subject aimed at physicians and nurses of the Mexican Institute of Social Security, in order to train 10,000 health professionals during 2014. On August 8, 2014, the course "Early detection and comprehensive management of breast cancer," was released. It was designed under a competency-based model using an innovative methodology to achieve the maximum learning of the participants. The educational strategy includes elements of the gamification theory and a user interface based on the learning cycle theories to engage participants during this 40 hours course. It has been organized in three modules based in the latest scientific evidence.

The efforts reflected on this paper show that there is reason to be optimistic as health systems around the world face the challenge of NCDs. These findings underscore the potential of involving Public Health Professionals (PHPs) and Community Heath Workers (CHWs) to address this growing challenge. In fact, lessons borne from this experience have already had far-reaching consequences; other states within Mexico, and even countries like Peru and China have already incorporated the same training model and are now working on strengthening national programs to face the challenge of chronic and non-communicable diseases.

The course has been implemented and the goal was achieved with 10,191 graduates. A pretest – posttest has been taken and the first results aim to be successful. We are currently analyzing the information.
@InProceedings{ROSASMAGALLANES2015IMP,
author = {Rosas Magallanes, C. and Maga{\~n}a Valladares, L. and Mej{\'{i}}a Arias, M.A. and Ram{\'{i}}rez Mart{\'{i}}nez, J.L. and Knaul, F.M. and Ortega Alanis, S.X.},
title = {THE IMPLEMENTATION OF A MASSIVE ONLINE COURSE AS A STRATEGY TO IMPROVE THE EARLY BREAST CANCER DETECTION IN MEXICO},
series = {7th International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN15 Proceedings},
isbn = {978-84-606-8243-1},
issn = {2340-1117},
publisher = {IATED},
location = {Barcelona, Spain},
month = {6-8 July, 2015},
year = {2015},
pages = {5498}}
TY - CONF
AU - C. Rosas Magallanes AU - L. Magaña Valladares AU - M.A. Mejía Arias AU - J.L. Ramírez Martínez AU - F.M. Knaul AU - S.X. Ortega Alanis
TI - THE IMPLEMENTATION OF A MASSIVE ONLINE COURSE AS A STRATEGY TO IMPROVE THE EARLY BREAST CANCER DETECTION IN MEXICO
SN - 978-84-606-8243-1/2340-1117
PY - 2015
Y1 - 6-8 July, 2015
CI - Barcelona, Spain
JO - 7th International Conference on Education and New Learning Technologies
JA - EDULEARN15 Proceedings
SP - 5498
EP - 5498
ER -
C. Rosas Magallanes, L. Magaña Valladares, M.A. Mejía Arias, J.L. Ramírez Martínez, F.M. Knaul, S.X. Ortega Alanis (2015) THE IMPLEMENTATION OF A MASSIVE ONLINE COURSE AS A STRATEGY TO IMPROVE THE EARLY BREAST CANCER DETECTION IN MEXICO, EDULEARN15 Proceedings, p. 5498.
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