Abstract:

The introduction of Artificial Intelligence (AI) in higher education marks a significant change in educational methodology. Constant technological advances demand continued adaptation from teachers to train future professionals in a changing work environment. The incorporation of AI in the educational environment can offer more efficient and personalized teaching, although it poses challenges in the transformation of learning processes.

This work focuses on analyzing the students' perception of generative AI. To this end, a pilot experience was implemented in the subject "Fundamentals of Graphic and Visual Design" of the official degree in "Audiovisual Communication", using image generative AI tools. Subsequently, an anonymous survey (n=44) was carried out to evaluate the students' perception of the integration of these tools in their training and future work.

The results reveal that the main topics that arouse the greatest interest and concern in the students are those related to the current reliability of AI, its impact on the quality of the results of their work in a five-year projection and the conviction of enhancing training in visual and audiovisual generative AI in order to improve their employability. However, the scenario of technological unemployment that could potentially arise from the generalization of the use of visual and audiovisual generative AI taking a time horizon of five years has the lowest rating by students. The general perception of students is that, in their current state of development, AI results are poorly reliable. Likewise, the students surveyed show a maximum diversity of preferences regarding the possibility of working in collaboration with AI.

Keywords:

Artificial Intelligence, Higher education, perception, employability.