About this paper

Appears in:
Pages: 6105-6111
Publication year: 2018
ISBN: 978-84-09-02709-5
ISSN: 2340-1117
doi: 10.21125/edulearn.2018.1459

Conference name: 10th International Conference on Education and New Learning Technologies
Dates: 2-4 July, 2018
Location: Palma, Spain

DEVELOPMENT OF TEACHING METHODOLOGIES BASED ON THE LEARNING STYLES MODEL

V. Roger-Monzó, F. Castelló-Sirvent

ESIC Business & Marketing School (SPAIN)
This paper presents an educational innovation experience based on the creation of advertising campaigns by students on a subject previously established by the teacher. The experience has been carried out in the subject 'Art Direction and Advertising Production', taught in the 3rd year of the official degree in Communication and Public Relations during the first semester of the 2017-2018 academic year, in the Valencia campus of ESIC Business & Marketing School.

The objective of this project is to promote the autonomous and continuous learning of students, by increasing their active participation and collaborative work in the classroom, as well as linking them to the professional realities of their area.

The process used the Felder-Silverman Learning Styles Model - FSLSM (1988, 2002), organized in 4 dimensions and with 2 opposite sides for each dimension: perception (sensory-intuitive), input (visual-verbal), processing (active-reflexive) and comprehension (sequential-global). For this, the questionnaire on the Learning Styles Index (ILS) proposed by Felder and Soloman (1991) has been used.

Based on the results obtained, a sequence of teaching actions was proposed in which the preferences of the students' cognitive profile according to the FSLSM was integrated. In addition, this project also considers the demands of the current educational context stipulated in the Framework Document of the EHEA.

The quantitative analysis of the experience reveals a high acceptance among the students.
@InProceedings{ROGERMONZO2018DEV,
author = {Roger-Monz{\'{o}}, V. and Castell{\'{o}}-Sirvent, F.},
title = {DEVELOPMENT OF TEACHING METHODOLOGIES BASED ON THE LEARNING STYLES MODEL},
series = {10th International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN18 Proceedings},
isbn = {978-84-09-02709-5},
issn = {2340-1117},
doi = {10.21125/edulearn.2018.1459},
url = {http://dx.doi.org/10.21125/edulearn.2018.1459},
publisher = {IATED},
location = {Palma, Spain},
month = {2-4 July, 2018},
year = {2018},
pages = {6105-6111}}
TY - CONF
AU - V. Roger-Monzó AU - F. Castelló-Sirvent
TI - DEVELOPMENT OF TEACHING METHODOLOGIES BASED ON THE LEARNING STYLES MODEL
SN - 978-84-09-02709-5/2340-1117
DO - 10.21125/edulearn.2018.1459
PY - 2018
Y1 - 2-4 July, 2018
CI - Palma, Spain
JO - 10th International Conference on Education and New Learning Technologies
JA - EDULEARN18 Proceedings
SP - 6105
EP - 6111
ER -
V. Roger-Monzó, F. Castelló-Sirvent (2018) DEVELOPMENT OF TEACHING METHODOLOGIES BASED ON THE LEARNING STYLES MODEL, EDULEARN18 Proceedings, pp. 6105-6111.
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