PROPOSAL FOR A METHODOLOGY TO TRANSFER TECHNOLOGY AND KNOWLEDGE OF TECHNOLOGICAL DEVELOPMENTS TO THE MARKET AT THE UNIVERSITY OF GUANAJUATO, MEXICO

At present, it is said that we are living in the knowledge economy, where the functions carried out by Higher Education Institutions (IES) and Research Centers (RC) acquire great relevance since in these the generation of frontier knowledge is one of the substantive activities (Aboites and Díaz, 2013; Calderón, 2013; Pérez and Calderón, 2014). The knowledge generation is mainly observed in two intangible products which are: scientific articles and intellectual property rights (Copyright and Industrial Property in all its legal forms).

From the late 1970s, and more specifically since the first half of the 1980S, a worldwide movement has been observed that explicitly seeks the commercialization of the knowledge generated in HEIs and research centers (RC) (Calderón, 2013, 2014; De Gortari, 1999; Luna, 1999).

Accordingly, public policy in Mexico has directed HEIs and CIs towards the generation of industrial property that can be inserted as solutions in the productive and social sectors, placing in a space the research function of HEIs and RCs having a vision of creating applied, directed, and marketable science (Antonelli, 2008; Baldini, 2006; Calderón, 2013, 2014; Dasgupta and David, 1994; David and Foray, 2002; Etzkowitz, 2002,2003; Etzkowitz, Webster, Gebhardt and Cantisano Terra, 2000; Foray, 2004; Zuniga, 2011).

The generation of intangible assets of intellectual property is an unprecedented commercial potential in these institutions however, it does not guarantee that the productive sector is interested in these intangibles due to a disconnection of the academic sector with the business sector.

Even though Science and Technology Law was modified in 2015, seeking to establish the regulatory conditions to promote the generation of technology-based scientific ventures through the creation of companies (Start-up, Spin-off) and technology transfers to the productive sectors and/or social, this activity has not managed to take off in IES and RCs (Guzmán et al., 2012; Henao, Lópezy Garcés, 2014).

This work proposes a methodology to help institutions value their intangible assets, using different tools to calculate the commercial potential of the industrial protections. Subsequently, a roadmap of the maturation stages of these developments will be determined, classifying those that have better commercial potential. This classification will take as a basis on the productive vocations of the State of the first instance and the calculated market potential.