Abstract:

This paper presents the research of the project "Universities Ranking WEBSITES 2010 " it shows the strategies of promotion and students' capture that are using the 497 most important universities around the world across his web sites.

The used methodology is sustained in 5 indexes based on the best practices to promote the internationalization of the universities.
1. Index of sociableness
2. Index of impulse to the mobility
3. Index of geographical location
4. Index of external contact
5. Index of university life

The information of the institutions of top education in his web sites was provided between July and August, 2010. We know that the variables considered are dynamic, but this ranking tries to compare the information most used by the students.

These 5 indexes that support the internationalization of the universities was applied into 497 most important universities around the world, and allow the approximation of the use of the technology in common life. And in spite of recognizing that the factors considered are changeable, the model of analysis turns out to be practical, wide and with methodological constant value for longitudinal and transverse measurements.

Keywords:

Internationalization, web pages, universities.