Abstract:

Modern-day society, which is referred to as digital, technological, and information-based, is generating new forms of access to knowledge and communication thanks to the revolution in the use of the Internet, and the fusion between electronic and digital media. In this research paper, we examine how new generations are born with a certain predispositions, which makes learning intuitive, enjoyable, and effortless, whereas the older aged groups require more and effort to understand innovations in the field of ICTs. Media competency is considered to be useful in order to make citizens active, critical and responsible in a changing and complex digital multimedia world, and as something that is necessary when thinking about ICTs within an educational context, i.e. where education is understood as a vast concept, which is not only limited to a physical space. The creation of media competence levels are paths to reaching the world of youth, professors and the way in which they relate to others and their environment. The proposed research aims to analyze the media competence of professors from the south of Ecuador - taking as a point of reference the six dimensions of media competence proposed by Ferrés and Piscitelli (2011:17): language, technology, reception and interaction, production and dissemination , ideology and values and aesthetics.

Keywords:

media literacy, media competence, audio-visual communication, formal education digital, environments.