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Appears in:
Pages: 3623-3631
Publication year: 2011
ISBN: 978-84-615-0441-1
ISSN: 2340-1117

Conference name: 3rd International Conference on Education and New Learning Technologies
Dates: 4-6 July, 2011
Location: Barcelona, Spain

REMIX, MASH-UP, SHARE: AUTHENTIC ASSESSMENT, COPYRIGHT AND ASSESSMENT POLICY IN INTERACTIVE MEDIA, GAMES AND DIGITAL DESIGN

I. Richardson1, M. Cypher1, S. Hinton2, A. Hutchison3, J. McMullan1, J. Whitkin1

1Murdoch University (AUSTRALIA)
2University of Canberra (AUSTRALIA)
3Curtin University of Technology (AUSTRALIA)
The proliferation of Web 2.0 applications and services – characterized by dynamic interactivity, social software and the growth of user-generated content (UGC) – is having a significant impact on university learning environments. However, to date, much of the teaching and learning literature and research projects in this area have concentrated on the social networking potential of Web 2.0 (i.e. the integration of blogs, wikis and social networking services such as Facebook and Twitter into pedagogical practice). This paper presents the findings and outcomes of an Australian Learning and Teaching Council (ALTC) project that focuses on an equally important yet under-researched aspect of Web 2.0, pedagogy, and digital content production: that is, remixing and produsage. These terms describe the emergence of a type of content production that is collaborative, shared, and more significantly, often comprises the re-use of existing media content, or the ‘mashing-up’ and aggregation of existing services and applications, practices that effectively conflate the activities of ‘user’ and ‘producer’.

The project, entitled Remix, Mash-Up, Share: Authentic Web 2.0 Assessment Scenarios and Criteria for Interactive Media, Games and Digital Design (ALTC, 2010-2011) explores the implications of remix and produsage for the development of effective and real-world teaching and learning tools and practices. Although remixed, collaborative and ‘derivative’ digital content production is becoming increasingly common in professional new media contexts, it has not been successfully integrated into undergraduate assessment components and criteria, resulting in ‘inauthentic’ assessment tasks. As a number of theorists have noted, this is because it presents a fundamental paradigm shift away from the traditional notion of student-authored, original, ‘discrete’ and summative assessments, and goes against the grain of both conventional copyright regulations, and current assessment and plagiarism policies in universities both Australia-wide and overseas.

Seeking to tackle these issues, the Remix, Mash-Up, Share project has developed and implemented a series of authentic Web 2.0 assessment components across two semesters, six courses and three Australian universities, with a view to (i) determining specific assessment criteria for work that involves re-use, remixing, ‘bricolage’ and aggregation, as a way to prepare interactive media, games and digital design students for professional practice and increase their literacy of the ‘platform ontology’ of Web 2.0, and (ii) developing guidelines to present to university Assessment Committees for the trialling of revised assessment policies and plagiarism regulations to accommodate Web 2.0 assessment components and criteria.

This paper will discuss the findings of the project, and more specifically focus on (i) the conundrum of copyright and authorship in relation to remixed and/or shared digital content, from the perspective of both learner and teacher, and (ii) the need for more informed, critical and flexible approaches to both copyright and assessment policy in university learning.
@InProceedings{RICHARDSON2011REM,
author = {Richardson, I. and Cypher, M. and Hinton, S. and Hutchison, A. and McMullan, J. and Whitkin, J.},
title = {REMIX, MASH-UP, SHARE: AUTHENTIC ASSESSMENT, COPYRIGHT AND ASSESSMENT POLICY IN INTERACTIVE MEDIA, GAMES AND DIGITAL DESIGN},
series = {3rd International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN11 Proceedings},
isbn = {978-84-615-0441-1},
issn = {2340-1117},
publisher = {IATED},
location = {Barcelona, Spain},
month = {4-6 July, 2011},
year = {2011},
pages = {3623-3631}}
TY - CONF
AU - I. Richardson AU - M. Cypher AU - S. Hinton AU - A. Hutchison AU - J. McMullan AU - J. Whitkin
TI - REMIX, MASH-UP, SHARE: AUTHENTIC ASSESSMENT, COPYRIGHT AND ASSESSMENT POLICY IN INTERACTIVE MEDIA, GAMES AND DIGITAL DESIGN
SN - 978-84-615-0441-1/2340-1117
PY - 2011
Y1 - 4-6 July, 2011
CI - Barcelona, Spain
JO - 3rd International Conference on Education and New Learning Technologies
JA - EDULEARN11 Proceedings
SP - 3623
EP - 3631
ER -
I. Richardson, M. Cypher, S. Hinton, A. Hutchison, J. McMullan, J. Whitkin (2011) REMIX, MASH-UP, SHARE: AUTHENTIC ASSESSMENT, COPYRIGHT AND ASSESSMENT POLICY IN INTERACTIVE MEDIA, GAMES AND DIGITAL DESIGN, EDULEARN11 Proceedings, pp. 3623-3631.
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