About this paper

Appears in:
Pages: 4729-4735
Publication year: 2009
ISBN: 978-84-612-9801-3
ISSN: 2340-1117

Conference name: 1st International Conference on Education and New Learning Technologies
Dates: 6-8 July, 2009
Location: Barcelona ,Spain

CONTINUOUS RESPONSE EVALUATION OF DIGITAL VIDEO CLIPS OVER THE INTERNET

G. Richards, T. Tin, H. Geng

Athabasca University (CANADA)
Continuous response evaluation of video and film has been a useful method in media. It has been particularly prevalent in advertising as it allows producers to pinpoint events that evoke particularly strong audience responses. When searching for a way to evaluate the effectiveness of digital video clips (podcasts) a continuous response evaluation system was developed and deployed over the internet. This paper discusses the preliminary results of testing the method with adult and high school learners to evaluate a series of video podcasts on meta-cognitive success strategies. When fully deployed this tool will enable the real time viewer evaluation of internet video formats such as Youtube. The resulting data could be used to rate the overall interest of video programs or index specific scenes for educational or entertainment contexts.
@InProceedings{RICHARDS2009CON,
author = {Richards, G. and Tin, T. and Geng, H.},
title = {CONTINUOUS RESPONSE EVALUATION OF DIGITAL VIDEO CLIPS OVER THE INTERNET},
series = {1st International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN09 Proceedings},
isbn = {978-84-612-9801-3},
issn = {2340-1117},
publisher = {IATED},
location = {Barcelona ,Spain},
month = {6-8 July, 2009},
year = {2009},
pages = {4729-4735}}
TY - CONF
AU - G. Richards AU - T. Tin AU - H. Geng
TI - CONTINUOUS RESPONSE EVALUATION OF DIGITAL VIDEO CLIPS OVER THE INTERNET
SN - 978-84-612-9801-3/2340-1117
PY - 2009
Y1 - 6-8 July, 2009
CI - Barcelona ,Spain
JO - 1st International Conference on Education and New Learning Technologies
JA - EDULEARN09 Proceedings
SP - 4729
EP - 4735
ER -
G. Richards, T. Tin, H. Geng (2009) CONTINUOUS RESPONSE EVALUATION OF DIGITAL VIDEO CLIPS OVER THE INTERNET, EDULEARN09 Proceedings, pp. 4729-4735.
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