Abstract:

In the 21st century, technological advance is making a big impact on our daily life and business organization. Consequently, mobile technology and mobile device have been developing after the first mobile phone was launched. Initially, mobile phone was invented to facilitate the communication between people. As mobile technology is becoming more advanced these days, mobile phone is not only a device to be used to communicate to each other but mobile phone can be also used as digital camera, music player, personal organizer, game, and voice recorder. As a multi-function of mobile device, inevitably, the figure of mobile users has been continuously rising. More recently mobile payments are brought into play to conduct payments. Mobile payments are designed to enable further improvements, such as the possibility to pay every time and everywhere. Mobile payment applications and services are already available in many regions in variety of formats and where they are being adopted. Driven by different incentives and revenue earning opportunities, a number of business models have surfaced and they include business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), person-to-person (P2P), and remittance. It is very favorable among users either in trial or commercial mode. Mobile Network Operators (MNOs), banks, retailers and other institutions such as financial service providers, payment service providers etc. are playing a big role in the development of mobile payment system on both the supply side and demand side. On the supply side, mobile operators are under pressure to continue looking for new revenue sources to counteract voice pricing decline and subscriber growth saturation. Furthermore, financial institutions facing declining revenue growth from traditional credit cards, are also looking at cash-dominated micro payment (i.e. transactions less than $5) to generate new revenue streams. On the demand side, the growing ubiquity of mobile phones and their increasing multi-functionality make mobile phones compelling candidates for replacing a physical wallet. Mobile payment is predicted to have a bright future depends on user acceptance as well as technology improvement.
This paper develops a technology acceptance model for mobile payment in Thailand, a conceptual framework to explain the factors influencing consumer’s intention to use mobile payment. By revising the technology acceptance model (TAM) to represent some unique features of the mobile payment under study, TAM for mobile payment proposes that constructs such as system capability, wireless payment trust, perceived transaction value, law and regulation support, mobile self-efficacy, ease of use, near-term usefulness and long-term usefulness determine user intention to use and willingness to adopt mobile payment. Fourteen propositions are developed to promote and facilitate future empirical research relating to mobile payment.
The results can be use for setting up mobile payment strategy and can serve as a guideline for mobile payment service providers in order to improve their services by responding consumer needs and to develop their payment procedures and system capabilities in the future.

Keywords:

[arial, 12-point, bold, alignment left].