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Appears in:
Pages: 8565-8571
Publication year: 2017
ISBN: 978-84-697-6957-7
ISSN: 2340-1095
doi: 10.21125/iceri.2017.2329

Conference name: 10th annual International Conference of Education, Research and Innovation
Dates: 16-18 November, 2017
Location: Seville, Spain

MEDIA CHANGE AND MEDIA LITERACY – ETHICAL IMPLICATIONS OF MEDIA EDUCATION IN THE TIME OF MEDIATIZATION

M. Rath

University of Education Ludwigsburg (GERMANY)
Mediatization Theory is one of the most discussed concepts in media sciences today (cf. Hjavard 2013; Ampuja/Koivisto/Väliverronen 2014). Krotz (2001; 2007) could show, that media change depends not only on technical development as medium theory said (cf. McLuhan 1964; Meyrowitz 1985), but firstly media change depends on the media praxis of media users. Media become media when and in the way they were used as media (cf. Hepp/Krotz 2014; Hepp 2013). But the most interesting aspect of mediatization theory is that with this developing and changing media use the way of human communication is changing too - necessarily and not just today but since beginning of human media use in prehistorical time (cf. Krotz 2009). This has effects on today's human self-understanding in an Hegelian sense and education in general. This paper deals with the philosophical-ethical implications of mediatization for a pedagogical concept of media competence and media literacy. It argues that mediatization can be seen as the epochal awareness (cf. Rath 2014) and the medial practices of today (cf. Hartmann/Hepp 2010) and media literacy as the fundamental normative aim of education in general (cf. Rath 2013). Today's educational concepts have to deal with media literacy (cf. Livingstone 2009) or they will not be relevant for actual education at all.

References:
[1] Ampuja, M/Koivisto, J/Väliverronen, E (2014) Strong and Weak Forms of Mediatization Theory. A Critical Review. In: Nordicom Review 35, Special Issue, pp. 111-123.
[2] Hartmann M/Hepp A (Eds.) (2010) Die Mediatisierung der Alltagswelt. Springer/VS, Wiesbaden
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@InProceedings{RATH2017MED,
author = {Rath, M.},
title = {MEDIA CHANGE AND MEDIA LITERACY – ETHICAL IMPLICATIONS OF MEDIA EDUCATION IN THE TIME OF MEDIATIZATION},
series = {10th annual International Conference of Education, Research and Innovation},
booktitle = {ICERI2017 Proceedings},
isbn = {978-84-697-6957-7},
issn = {2340-1095},
doi = {10.21125/iceri.2017.2329},
url = {http://dx.doi.org/10.21125/iceri.2017.2329},
publisher = {IATED},
location = {Seville, Spain},
month = {16-18 November, 2017},
year = {2017},
pages = {8565-8571}}
TY - CONF
AU - M. Rath
TI - MEDIA CHANGE AND MEDIA LITERACY – ETHICAL IMPLICATIONS OF MEDIA EDUCATION IN THE TIME OF MEDIATIZATION
SN - 978-84-697-6957-7/2340-1095
DO - 10.21125/iceri.2017.2329
PY - 2017
Y1 - 16-18 November, 2017
CI - Seville, Spain
JO - 10th annual International Conference of Education, Research and Innovation
JA - ICERI2017 Proceedings
SP - 8565
EP - 8571
ER -
M. Rath (2017) MEDIA CHANGE AND MEDIA LITERACY – ETHICAL IMPLICATIONS OF MEDIA EDUCATION IN THE TIME OF MEDIATIZATION, ICERI2017 Proceedings, pp. 8565-8571.
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