Abstract:

Mediatization Theory is one of the most discussed concepts in media sciences today (cf. Hjavard 2013; Ampuja/Koivisto/Väliverronen 2014). Krotz (2001; 2007) could show, that media change depends not only on technical development as medium theory said (cf. McLuhan 1964; Meyrowitz 1985), but firstly media change depends on the media praxis of media users. Media become media when and in the way they were used as media (cf. Hepp/Krotz 2014; Hepp 2013). But the most interesting aspect of mediatization theory is that with this developing and changing media use the way of human communication is changing too - necessarily and not just today but since beginning of human media use in prehistorical time (cf. Krotz 2009). This has effects on today's human self-understanding in an Hegelian sense and education in general. This paper deals with the philosophical-ethical implications of mediatization for a pedagogical concept of media competence and media literacy. It argues that mediatization can be seen as the epochal awareness (cf. Rath 2014) and the medial practices of today (cf. Hartmann/Hepp 2010) and media literacy as the fundamental normative aim of education in general (cf. Rath 2013). Today's educational concepts have to deal with media literacy (cf. Livingstone 2009) or they will not be relevant for actual education at all.

References:
[1] Ampuja, M/Koivisto, J/Väliverronen, E (2014) Strong and Weak Forms of Mediatization Theory. A Critical Review. In: Nordicom Review 35, Special Issue, pp. 111-123.
[2] Hartmann M/Hepp A (Eds.) (2010) Die Mediatisierung der Alltagswelt. Springer/VS, Wiesbaden
[3] Hepp A (2013) The communicative figurations of mediatized worlds: Mediatization research in times of the ‘mediation of everything’. In: European Journal of Communication 28(6), pp. 615-629. doi:10.1177/0267323113501148
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[8] Krotz F (2009) Mediatization: A concept with which to grasp media and societal change. In: Lundby K (Ed.) Mediatization: Concept, changes, consequences. Peter Lang, Frankfurt am Main/New York, pp. 21-40
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[10] McLuhan M (1964) Understanding media: The extensions of man. McGraw-Hill, New York
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[13] Rath, M (2014) Ethik der mediatisierten Welt. Springer/VS, Wiesbaden

Keywords:

Mediatization theory, media education, media literacy, media competence, ethics of education, media ethics.