Abstract:

This study is based on a survey conducted on the college students about the effect of the consumption of mainstream media. The sampling procedure used was random sampling. The variables used for the study were students of both the Arts and Science specializations and students from government colleges and private colleges of both genders . The students from the Bengaluru South Urban District were asked to take up a self-assessment tool which was pretested. The study revealed that there is a significant difference between the consumption of mainstream media and internet among students of Arts and Science specializations and between men and women. There is also a significant difference between the consumption of mainstream media and internet between the students studying in government colleges and private colleges. This paper also discusses the ways in which the media tries to influence the teenagers, the relationship between the consumption of media and mental and physical health issues like depression, drug addiction, sexual diseases, mental stress, etc. this paper also talks about the attitude towards consuming the Social bias and Framed news among teenagers, the generic opinion regarding the role of Media in Sensationalizing and glamourizing the Contents, and a generic opinion regarding the ideal role and function of Social media.

Keywords:

Media, addictive, apps, juvenile, crime.