About this paper

Appears in:
Pages: 287-292
Publication year: 2013
ISBN: 978-84-616-2661-8
ISSN: 2340-1079

Conference name: 7th International Technology, Education and Development Conference
Dates: 4-5 March, 2013
Location: Valencia, Spain

USING PINTEREST IN EDUCATION: A COLLABORATIVE COLLECTION OF MARKETING ADS

F. Ramos, M. Fernández-Diego

Universidad Politécnica de Valencia (SPAIN)
Social media technology has become a growing phenomenon in public and academic use. Today’s students are no longer the people our educational system was designed to teach, so educators and teachers should start reinventing their tasks and role in and out of the classrooms. In the last years, the use of Facebook, Twitter and Youtube in education has really become widespread and many articles explaining the best practices can be found through Internet. But there are also other lesser-known social networking tools with great potential for teaching. Pinterest is one of these applications, as it reinforces the visual learning modality and for this reason it is ideal to use with digital native students. Pinterest can be a creative tool for students to use to organize resources for presentations, projects, essays, etc. Specially, the ability to pin together images, links, and videos in a visually engaging manner favours its application in fields such as design, architecture, marketing or natural sciences, among others. In this paper, we show how Pinterest can be used by marketing students to collect and share photos of their favourite ads and set up collaborative boards for specific projects. Thereby, the teacher can reinforce the theoretical concepts explained during the classes by means of visual examples self-gathered by students from Internet in a collaborative way for later discussion.
@InProceedings{RAMOS2013USI,
author = {Ramos, F. and Fern{\'{a}}ndez-Diego, M.},
title = {USING PINTEREST IN EDUCATION: A COLLABORATIVE COLLECTION OF MARKETING ADS},
series = {7th International Technology, Education and Development Conference},
booktitle = {INTED2013 Proceedings},
isbn = {978-84-616-2661-8},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {4-5 March, 2013},
year = {2013},
pages = {287-292}}
TY - CONF
AU - F. Ramos AU - M. Fernández-Diego
TI - USING PINTEREST IN EDUCATION: A COLLABORATIVE COLLECTION OF MARKETING ADS
SN - 978-84-616-2661-8/2340-1079
PY - 2013
Y1 - 4-5 March, 2013
CI - Valencia, Spain
JO - 7th International Technology, Education and Development Conference
JA - INTED2013 Proceedings
SP - 287
EP - 292
ER -
F. Ramos, M. Fernández-Diego (2013) USING PINTEREST IN EDUCATION: A COLLABORATIVE COLLECTION OF MARKETING ADS, INTED2013 Proceedings, pp. 287-292.
User:
Pass: