Abstract:

Given the ongoing transformations in education and society, Higher Education Institutions (HEIs) encounter various challenges that demand constant adjustment and the implementation of innovative teaching methods aligned with market demands. Consequently, there is a need to modify traditional teaching approaches, encouraging active engagement from students, teachers, and the wider community to address these challenges. Notably, industries across diverse sectors, including tourism, seek individuals with transversal skills to tackle immediate issues and envision future possibilities.

To address these challenges, this study presents a proposal for an innovative teaching-learning model adopting a multidisciplinary approach. It draws upon methodologies such as "Active Learning" and co-creation methods, which have been applied and tested in real cases related to tourism, hospitality and marketing in a digital environment.

Active Learning involves the active participation of various stakeholders in the process of designing and developing projects or challenges. By involving stakeholders from the outset, companies can acquire valuable insights and tailor their products to meet specific market demands. On the other hand, co-creation is a collaborative process in which students, teachers and experts work together to create something new, such as projects, products or solutions.

The analysis of case studies carried under the "LinkmeUp" project shows that collaborative work and co-creation between HEIs, companies and stakeholders generate positive results, with innovative solutions to business challenges. Co-creation can be integrated into active learning methodologies, encouraging students to actively participate and fostering critical thinking, teamwork, and the practical application of knowledge.

The results obtained validate the co-creation of value as an effective approach for companies. The case studies further offer insights into how the components of the learning process can be implemented within companies, thus informing future actions and facilitating the acquisition of a competitive edge.

The collaborative partnership between Higher Education Institutions (HEIs) and companies equips students with the necessary preparation for a challenging and innovative job market. This approach fosters creativity and the acquisition of new skills, ultimately contributing to an active and dynamic education system. The results derived from this collaboration can be effectively implemented by companies, leading to tangible outcomes.

In conclusion, co-creation proves to be a valuable approach within innovative and active learning methodologies. By engaging students as active participants, it fosters critical thinking, teamwork, and the practical application of knowledge.

Keywords:

Higher Education, active learning, co-creation, tourism companies.