Abstract:

Our objective is to contrast the motivation in learning accounting by combining innovative teaching strategies over the traditional lecture. To this end, we evaluate the perception of students about their learning and use of these strategies through a questionnaire measured in two different learning environments. To create an innovative environment for first year students, an activity has been designed and implemented. This activity consists of showing students the relevance of the subject for their profession, collaborative work, and the use of new technologies. The design of the activity is based on the learning expectations and monitoring. The results indicate that students who learn through innovative teaching strategies perceive that the subject matter is more useful when they relate its relevance to other areas of the company, as well as less difficulty in learning collaborative work and use of technology, therefore, are more motivated.

Keywords:

Accounting, motivation, information utility, cooperative work, google-docs.