@InProceedings{PORCU2012HIG,
author = {Porcu, L. and del Barrio-Garc{\'{i}}a, S. and Rodr{\'{i}}guez-Priego, N. and Crespo-Almendros, E.},
title = {HIGHER EDUCATION INSTITUTIONS (HEIS) AND INTEGRATED MARKETING COMMUNICATIONS (IMC): AN ODD COUPLE?},
series = {6th International Technology, Education and Development Conference},
booktitle = {INTED2012 Proceedings},
isbn = {978-84-615-5563-5},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {5-7 March, 2012},
year = {2012},
pages = {3421-3428}}
TY - CONF
AU - L. Porcu
AU - S. del Barrio-García
AU - N. Rodríguez-Priego
AU - E. Crespo-Almendros
TI - HIGHER EDUCATION INSTITUTIONS (HEIS) AND INTEGRATED MARKETING COMMUNICATIONS (IMC): AN ODD COUPLE?
SN - 978-84-615-5563-5/2340-1079
PY - 2012
Y1 - 5-7 March, 2012
CI - Valencia, Spain
JO - 6th International Technology, Education and Development Conference
JA - INTED2012 Proceedings
SP - 3421
EP - 3428
ER -
L. Porcu, S. del Barrio-García, N. Rodríguez-Priego, E. Crespo-Almendros (2012) HIGHER EDUCATION INSTITUTIONS (HEIS) AND INTEGRATED MARKETING COMMUNICATIONS (IMC): AN ODD COUPLE?, INTED2012 Proceedings, pp. 3421-3428.