RESEARCH AND ANALYSIS OF THE POPULATION THAT IS IN THE SUBJECT OF BUSINESS CREATIVITY AT HIGHER LEVEL

In this work we perform an analysis of the curriculum and the number of students studying the subject of business creativity. In order to make proposals to permit improvements in this area. Currently, Universities seek to provide a comprehensive education so that complement their curricula with social, economic and administrative subjects to enable its graduates have a wider outlook to their studies in a more autonomous view. Moreover, the subject of Business Creativity marks us as general objective that students developed skills in the efficient use of basic knowledge to an enterprising individual with extensive knowledge of leadership to create a program of integral human development and assertive that lead to the creation of productive enterprise (Curriculum, 2011). Based on the record of three years of a population of approximately 2700 students, we identify the percentage of students that enrolled it, as well as the percentage of the careers in Chemical Engineering, Mechanical and Electrical Engineering, Electrical and Electronic Engineering and Civil Engineering which are taught in our university. The results allow us to know the percentage of students interested in entrepreneurship activity.