Abstract:

The current legal issue in this respect is the creation of a modern legal framework in the field of copyright and access to e-content. For several decades, photographic images have been reproduced through a digital camera, mobile phone, tablet, resulting in the end product – a digital photo that becomes an electronic content. The purpose of this report is to clarify the essence of photographic information, its nature and its application. In the context of the reported issue, basic concepts in line with the new regulations of the European Union are analyzed. Examples of good practice on protection of photo information online are outlined. As a result of the research is set, that the elaboration of strategic documents and regulatory base is the right step towards settling relations with the access to the objects of the author's content, respectively the photographic information in a digital environment. In conclusion, it is concluded that any user action affects the authors' rights, because the multitude of data on the web represents not only text, but also images and multimedia products that are copyright in the legal sense.

Keywords:

Photographic information, single digital market, GDPR, copyright, intellectual property.