Abstract:

Knowledge related to visual communication is essential not only for the mass media and public communication educators, but also for humanitarian researchers. Photography is applicable in a variety of fields, making it an essential tool in visual communication. At present time, anyone can be an author of photographic images that could be shared on the web. This report aims to summarize the use of photography in visual literacy training in the professional field of “Public Communications and Information Sciences", maintaining the hypothesis that it is precisely through photography that the ability to create visual messages can be demonstrated and learned in practice. Creating such competences means that students learning media-related studies, journalism, management, book publishing, archival work, in a real work environment, can apply the learned and create and share conceptually and effectively quality electronic content in the form of photographic images. In the course of the study, the specific features of photography are distinguished as a method of reproducing reality or the use as a method for reproducing specific objects. The genres applicable to visual literacy training are differentiated according to the professional competence of the students. The advantages and disadvantages of applying photography to visual literacy are outlined.

Keywords:

Photography, Visual Literacy, Education.