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Appears in:
Pages: 2847-2856
Publication year: 2012
ISBN: 978-84-615-5563-5
ISSN: 2340-1079

Conference name: 6th International Technology, Education and Development Conference
Dates: 5-7 March, 2012
Location: Valencia, Spain

SERVICE DESIGN: UNDERSTANDING SCENARIOS, ANALYSIS AND POSSIBILITIES OF INSERTION

The design activity has opened new fields. Business and academy itself have recognized the need and potential of new approaches to design practices. Therefore, Service Design is increasingly being recognized as a strategic resource. It features tools that allow designing the supply system, what means, products, services, experiences, environments, communications systems, among others. The intangible and interactional nature of services and the understanding of the customer experience have become essential. Given this perspective, service design project proves an effective way to add value, especially if we consider the current context of changing forms of working design. Bringing the services design closer to the reality of a business or a venture proves relevance when the importance of context and possible opportunities for regional economic development is understood. This work proposes the analysis of design applied to services and exemplifies the possible integration forms of design services, from the implement of a case study in a mining company that specializes in gourmet coffee production, processing and marketing of specialty coffees from planting to grain storage and distribution. The company presents its product through their own coffee shops that carry the brand name. But, even with all the investment in brand management, product quality and strong selling places toward the final consumer, its owners, watches a low turnover of their cafeterias. The final analysis based possibilities to match and implement tools to service design for small businesses as a way to add effectively value to its products and brand to promote the company's growth.
@InProceedings{PIRESDEAVELAR2012SER,
author = {Pires de Avelar, J. and Luiz Gomes, R. and Jos{\'{e}} Carpintero Rezende, E. and Polisseni Cordeiro, H.},
title = {SERVICE DESIGN: UNDERSTANDING SCENARIOS, ANALYSIS AND POSSIBILITIES OF INSERTION},
series = {6th International Technology, Education and Development Conference},
booktitle = {INTED2012 Proceedings},
isbn = {978-84-615-5563-5},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {5-7 March, 2012},
year = {2012},
pages = {2847-2856}}
TY - CONF
AU - J. Pires de Avelar AU - R. Luiz Gomes AU - E. José Carpintero Rezende AU - H. Polisseni Cordeiro
TI - SERVICE DESIGN: UNDERSTANDING SCENARIOS, ANALYSIS AND POSSIBILITIES OF INSERTION
SN - 978-84-615-5563-5/2340-1079
PY - 2012
Y1 - 5-7 March, 2012
CI - Valencia, Spain
JO - 6th International Technology, Education and Development Conference
JA - INTED2012 Proceedings
SP - 2847
EP - 2856
ER -
J. Pires de Avelar, R. Luiz Gomes, E. José Carpintero Rezende, H. Polisseni Cordeiro (2012) SERVICE DESIGN: UNDERSTANDING SCENARIOS, ANALYSIS AND POSSIBILITIES OF INSERTION, INTED2012 Proceedings, pp. 2847-2856.
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