JOB MOTIVATION AMONG SENIOR, GENERATION X AND MILLENNIALS RUSSIAN EMPLOYEES

The purpose is to examine how workers Senior, Generation X and Generation Y are being motivated by their Jobs in view of the labor market of Russian specifics. The study was conducted on the basis of Bent-Wood Company, engaged in the manufacture and sale of furniture (Russia, Moscow). 90 Russian professionals (45 men and 45 women), 17-66 years old were engaged (30 Senior, 30 Gen X and 30 of Gen Y professionals). There were used the following self-reported techniques: "The motives of choice of profession", R.V. Ovcharova; "Determination of the main motives of choice of profession", E.M. Pavlutenkov; "Diagnosis of motivation of professional work", C. Zamfir, modificated by A. Rean. For processing of the obtained data Kruskal-Wallis H-test, Mann-Whitney U-test, factorial analysis were used. The calculations were done using the SPSS 22.0 computer program. Analysis of the three groups of subjects shows that for generation Senior characterized by internal professional motivation with the motives of utility and knowledge aimed at achieving a high social status and prestige; internal individually and socially significant motives to the improvement of the creative and moral qualities, driven by negative stimuli; motives “stick instead of the carrot”. For Gen X is characterized by cognitive, creative and aesthetic motives of labor with low external negative motivation; internal moral motivation of professional work with the desire of public recognition and power, poorly oriented to the external positive and negative incentives; domestic social and individually significant motives with the installation of prestige and wealth. For Gen Y motives characteristic of creativity, due to internal moral attitudes for profit and public recognition; labor motivation content with external rewards positive and negative character, excluding labor aesthetics; internal socially and personally meaningful reasons. The revealed peculiarities can be used in psychological trainings conducted in order to increase motivation and job satisfaction of employees of different age groups, taking into account Russian specifics.