Abstract:

Introduction:
Free media inform and educate society in an honest and fair way. This is one side of journalism. The other side is related to the authors of media content and their role as authors of knowledge, information, and culture for society. They are artists and, accordingly, they are copyright holders, their work is literature, science, culture and as such deserves respect. But in today's digital world, everyone creates media products and uses journalistic materials every minute. Few people think about the copyright protection of copyrighted articles on the Internet. This is a significant problem with regard to the rights of journalists as authors of articles in the media, but also with regard to the obligations of users of media content. There is a tendency of free use of copyrighted media material for commercial purposes - both intentionally and unintentionally, out of ignorance. To overcome this fact, it is necessary to create targeted training in intellectual property in higher education in order to copyright literacy and compliance with the laws in media.

Methodology:
The following specific methods are used to achieve the purpose of the research and to solve the research tasks: statistical method, surveys, synthesis, graphic representation and tabular presentation of the processed and summarized information.

Presentation:
This report aims to reveal students' attitudes towards teaching in disciplines related to copyright and related rights. The importance of the development is due to the growing influence of the media in the international aspect, especially social and online media in the XXI century. The survey includes questions that examine how young people use media products that are subject to intellectual property. At this stage, copyright as part of intellectual property, which arises automatically, is fragmented in university curriculum. The gap in training is a fact. This makes the research extremely relevant in the new time, when the world is living online, mass culture is changing, society is governed by information products and online knowledge. The scientific interest in the issue is provoked by the lack of scientific research related to copyright aspects in the media in a university environment.

Results and Conclusion:
The media world is transforming. Knowledge of the current legal framework, existing copyright rules, including the exceptions and limitations of copyright for libraries, educational institutions, museums, and archival institutions, requires high copyright competence of students who are preparing to be managers and specialists in media.

Keywords:

Media, education, copyright holders, media products, copyright literacy.