Abstract:

Introduction:
Virtual reality has changed traditional media; they have become preferred and attractive with the innovative way of presenting media content in the new Internet environment. The key to this revolutionary change is in video technology. The engine of this process are young people in universities, where they experiment in virtual reality and develop it boldly. The huge potential of the technology and its application in the modern media through training in a university environment determine the relevance of this paper.

Goal:
The paper reveals the key to virtual reality learning as the ability to create a highly engaging environment. A more realistic immersion in the virtual environment makes it easier to memorize the learning material. These are some of the features that make VR training much better than regular training.

Methodology:
The use of virtual reality technologies in the educational processes is a new effective educational opportunity. The object of study is “close” to the learners and this is an advantage of virtual reality over the classical learning process. 3D modelling details and visualizes various processes, usually hidden from human eyes. They are immersed in the virtual world, surrounded by 360 degrees, which is a tool for concentration and maximum perception of the taught material. VR could also be defined as a new effective and popular communication channel. The virtual world transcends spaces, dimensions, reveals the invisible sides of processes, objects, situations. 2D and 3D animations could be used as a tool for preserving, promoting and reviving crafts, objects of tangible cultural heritage and more.

Presentation:
The new interactive media (emails, chats, blogs, social networks and social media) offer a different approach to understanding the media, the modern user is no longer just a consumer of the media product, but an active participant in the process of its creation. “Digital life” is becoming a daily routine using digital language and creates unlimited opportunities for self-expression and the realization of the democratic principles of building digital citizenship and a digital state. The emergence of the concept of “cultural heritage” is formed by the understanding of the irrevocability of values from the actual culture, and cultural values become symbols of new (postcolonial, migratory, diasporic) identities in the global cultural and information space. Digital technologies are changing the ways of forming and consuming a culture, which is presented through new digital models and transformations in the communication channels, accelerating the socialization of cultural heritage.

Results and Conclusion:
The creation of the new digital communication environment is a continuous process of the evolution of existing technologies and concepts – from large electronic computing machines to the use of miniature devices for both global and personal communication. But this process requires well-trained staff. The ability to solve real problems in everyday situations in a university environment creates professionals. The key to virtual reality learning is its ability to create a highly engaging environment. A more realistic immersion in the virtual environment makes it easier to memorize the learning material. Learners can practice their skills as many times as needed. These are some of the features that make VR training much better than regular training.

Keywords:

Virtual reality, media, 3D animation, 3D objects.