CONCEPT MAPPING: A NEW LEARNING STRATEGY
European Higher Education Area is prompting a change in the teaching model towards the consideration of students as the main actors in the educational process. In this context, this work presents concept mapping as a useful teaching tool for promoting the development of generic and specific skills in students while also constituting a firm commitment to independent study. Concept mapping is a constructivist learning strategy that delivers significant learning experiences by relating concepts. Its characteristics are simplification, hierarchisation and visual impact and also favours the development of important competences such as the ability to summarise and analyse, and is particularly well suited to teaching the discipline of business organisation. The technique is certainly very useful for understanding and framing strategies, theories and concepts and provides visualisation of typical connections between different concepts, interrelations among strategies, analysis of the consequences of business decision-making, and so on among others.