Abstract:

The current state of education is undergoing significant transformations across all levels, necessitating a corresponding evolution of traditional and generational educational paradigms. Despite notable progress and integration of innovative elements into classrooms, the rate of change remains relatively slow [3]. Techniques such as theater [5], visual novels [6], and video games [1], which have demonstrated a considerable impact on student engagement, have been overlooked in favor of more conventional approaches. Experiential learning, gamification, and simulation are gaining traction in some educational sectors, yet they have yet to make a significant impact on business and economic education [3].

Historically, business and economic education has been characterized by traditional, formal approaches, and despite initiatives to effectuate change, a transformative breakthrough has proven to be challenging to achieve [4]. Although technological advancements have made their way into educational settings, the potential of video games as a valuable learning tool has not yet been fully recognized [3]. By incorporating video games into the classroom, students not only experience enjoyment and increased motivation, but also benefit from deeper learning opportunities. The trial-and-error learning approach employed in video games, coupled with gamification and simulation elements, allows for the creation of realistic business scenarios that can prepare students to tackle real-world challenges in their future careers [1]. Additionally, complex business and economic concepts, such as Game Theory and the Global Value Chain, can be effectively taught through the interactive nature of video games. For instance, simulation games provide an ideal platform for explaining these concepts by allowing players to simulate various scenarios, such as factory operations or economic systems [2].

Despite the numerous advantages of this educational tool, it remains under-researched by researchers, particularly in the field of business education. While some general studies are available, there is a notable lack of focused research on the impact of video games in business education [1,2,3]. Given the widespread popularity of degrees related to the economic-business world and entrepreneurship in various countries, it is crucial to explore further how this tool can enhance engagement and directly influence students' future prospects for a more comprehensive understanding. Employing a bibliometric analysis, our objective was to delineate the benefits and challenges associated with integrating video games into the classroom, offering nuanced recommendations for effective implementation.

The study demonstrates that incorporating video games in education offers benefits for both students and teachers, while also presenting significant challenges. Students show increased interest and acquire skills with practical real-world applications, but they also face frustrations and obstacles. Teachers, aided by the adaptability of this teaching method, encounter technical and pedagogical difficulties, requiring additional effort. Despite these challenges, this innovative approach fosters motivation and engagement, constituting a valuable contribution to the realm of business and economic education. The study concludes that the incorporation of video games can markedly enhance educational experience contingent upon the conscientious management of identified limitations.

Keywords:

Video games, Business Education, Student Experience, Engagement.