Abstract:

In the current academic year 2010/2011 has started the reform of official university studies to adapt the degree to Bachelor and Master structure. The Spanish university joining to the European Higher Education Area involves the modification of the university educational model, centering on the student's independent learning more than on the teacher education style.

The transmission of knowledge in the classroom must cede substantial parts of their purpose to other teaching techniques that allow the student to receive the information and allows immediate communication in real time between teacher and student. In this sense, the use of information technology for training future professionals to be incorporated to businesses, is a primary tool for developing teaching-learning methodologies alternatively to the traditional models.

The target of our study is to convey the experience gained in the implementation of new technology to teach in business studies. Our innovative educational proposal is to provide the student an online audiovisual material to facilitate the resolution of the practices in the areas of Financial Economics and Accounting, so that students can follow exactly one lecture without being in the classroom. The new methodology we have applied, called pencasting, is a technique that simulates vision of the blackboard with detailed explanation and audio simultaneous of the teacher. This new technology would be in the half way between the slides and video streaming or podcasting, bringing together the best of both methods allowing the students to follow a normal teaching lesson through the virtual whiteboard.

Keywords:

Educational innovation, financial economics and accounting, pencasting, virtual whiteboard.