Abstract:

ICTs play an important role in the business management process, as they are an essential component in the consolidation of intangible assets as part of dynamic business capabilities. Based on administrative principles such as those of Adams, Terry, Fayol, Koontz and O'Donnell and supported by education and training, an effective response must be given to the problems that have to do with the use of technology in companies and businesses. available resources, so that they can become potential strategic assets.

In the research titled "Business Analysis of MIPYMES in the South of Bogotá", developed by the Corporación Universitaria Minuto de Dios, one of its objectives was to study market orientation strategies implemented by MSMEs in that part of the city and verify the use of information and communication technologies (ICT); an attempt was made to analyze the influence of ICT in business management, based on the hypothesis that understanding the future behavior of companies, can promote spaces for organizational and organizational improvement as a starting point for the process of development and modernization of companies in the directed sector.

The dynamic business capabilities that are evaluated in the investigation are:
1. Organizations and their employees need the ability to learn quickly and can strategically build assets that represent a competitive advantage, so that the rest of the system, the update and the appropriate management capacity for knowledge.
2. New strategic assets, such as feedback capacity, technology, the use of ICT and customers have to be integrated within the company, making important the management of these assets as a whole and not independently (Teece, 2010).
3. Existing strategic assets must be found in a dynamic process of transformation and reconfiguration, which involves a constant evolution within the organization .
The investigative approach for this project can be considered as mixed, since it presents some phases of qualitative analysis and others of a quantitative nature, which are marked by a path defined by the characteristics of the problem formulated, the empirical object, and the paradigm from the one that is studied, theoretical object. Mixed methods data were used: government statistics, institutional documents; archival sources; observations; personal interviews; surveys and focus groups. Information will be gathered from different stakeholders, e.g., students, faculty, administrators, government officials, opinions of entrepreneurs and business owners.

The business analysis, the constant restructuring and dynamism that is required nowadays, when it is inquired about the main factors that can affect the business, it is found that the new technologies and ICT are the third concern about the threats for companies with a 12.5%, which shows that it is an important factor to take into account. When asking about the progress in the constant training of the employees, as part of the consolidation process of these, it was found that a figure close to 23% of the companies have not included the training within their media plans, worsening the handling of technology, systems and ICT.

References
[1] Teece, D. J. (2010). Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance. Strategic management journal, 28(13), 1319-1350 (2007).

Keywords:

ICT, education, technological management, dynamic capabilities, training.