Abstract:

The timeliness of image and leadership research is determined by the role and place of these issues in enhancing the effectiveness of various activities as a whole, and within the university information environment in particular. There is a growing need for research aimed at practical mastering of the mechanisms of environment, based on credible knowledge to generate a certain image that ensures the development of the organizations within the university environment. Timeliness also results from the necessity of creating a conceptual model that corresponds to modern conditions of functioning and development of university information environment.

Main objective of the project's research team is to generate structural and functional features of a conceptual model for research and analysis of leadership qualities based on an existing and achievable image of the three main groups in the university information environment - learners, lecturers and administration.

The main goal, defined in this way, also includes the following sub-objectives:
• fostering research, especially for the target group of junior researchers, PhD students and students;
• promoting the interdisciplinary nature of research;
• achieving a higher quality of research and innovation, thus creating favourable conditions for investment in business research;
• creating favourable conditions for the transfer of knowledge and best practices among the participants in the research;
• achieving a wider application in research activities of the latest developments in information and communication technologies;
• increasing the motivation to acquire educational qualifications in the field of public communications and informing.

Project results will help to modernise management methods in the university environment and in various scientific and educational organisations within it. The activities and the results, related to the implementation of the project are focusing different target groups, such as: representatives of educational and scientific institutions, including lecturers and learners, research centres, as well as all stakeholders involved in the problems of studying and researching leadership, its image aspects and organisational management.

The project as a whole and the research results in particular will also help to increase the motivation and interest of junior researchers, PhD students and students to carry out lecturing and research activities. The significance and necessity of the project is indisputable as it is expected to contribute to the academic growth of lecturers and learners, will enhance the interaction and the communication channels among the different groups in the university information environment, which in turn will lead to effective and efficient use of all tangible and intangible resources of the Environment.

The project is fully in line with the objectives of the European Commission Horizon 2020 program, namely excellence in scientific achievements and search for solutions to societal challenges. Some of these challenges will also contribute to the project's results, especially in the area of leadership and organisational efficiency in the university environment.

Keywords:

University, trust, education, students, project.