Abstract:

As is well known, development of new communication technologies leads to the globalization in many aspects, including education. The dependence of modern education on new media is determined on the increasing number of web-sites, blogs and accounts of universities, colleges and private schools in social media, for instance Facebook and Instagram. One of the reasons to capture the attention of internet-audience is the following indicator: audience of social media is primarily presented by youth, i.e. potential applicants and students. Moreover, international environment of the university enhances its prestige and ensures the highest ratings in such reputable sources as QS World University Ranking.

Live broadcasts of the academic community on the site of the international multimedia press center "Russia Today" is the vital example of the scientific knowledge dissemination among a wide audience. Members of the Russian Academy of Sciences invited Russian scientists to the discussion, who analyzed both medical aspect of the pandemic and the impact of the epidemiological situation on the economy, social sphere and even the psychological state of the Russian population. The interdisciplinary approach in this case allows us to give a complete scientifically based assessment of the academic community.

The achievements of Russian scientists were distinguished by the head of state. Russian President Vladimir Putin has declared 2021 the Year of Science and Technology. It is planned that events of the second part of 2021 held in Russia, will include those aimed at popularizing science and higher education in the country.

The article analyzes relevant processes taking place in both Russian society and government in 2021 – the second “pandemic” year. The most important area of activity is the coordination of efforts for scientific education and promotion of scientific knowledge across the country with the involvement of the forces and capabilities of research institutions, universities, industrial and technological organizations, as well as the community of science popularizers and scientific foundations. The government's activities are aimed at forming an idea in public opinion about the scientific picture of the surrounding world as an integral part of the general culture, explaining to society the role of science in the modern world and its impact on people's lives, increasing the prestige and social attractiveness of research work, increasing the level of natural science and humanities education of school and university graduates. Methods of research used in the article – method of analysis, method of statistics and method of systematization.

The scientific goal of the research – to prove that Russia is ready to consider and support the initiatives of the scientific and educational community in the field of promoting scientific knowledge.

Keywords:

Higher education, Mass Media, science, popularization, Russia, government, initiatives.