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Appears in:
Pages: 7087-7089
Publication year: 2017
ISBN: 978-84-697-6957-7
ISSN: 2340-1095
doi: 10.21125/iceri.2017.1893

Conference name: 10th annual International Conference of Education, Research and Innovation
Dates: 16-18 November, 2017
Location: Seville, Spain

CULTURAL POLICY AS A MEANS OF EXERCISING "SOFT POWER" BY THE EUROPEAN UNION

K. Papaioannou

University of Patras (GREECE)
The objective of this study is to highlight the upgraded role of culture in the policy of entities (states, unions of states, etc) participating in the modern international system. In particular, we focus on the case of the European Union (EU). EU started as an economic union of states (European Economic Community-EEC) but soon developed a political character, as well. However, the lack of “hard power” from a political point of view provided a strong incentive for the European Union to use “soft power” in a more systematic way. EU clearly recognized the significance of culture as a means of exercising “soft power”. Towards this direction, the European Union has developed and exploited culture-related programs and strategies in order to strengthen its position in the international arena. Starting from 1992 with the signing of the Maastricht Treaty, EU action in the field of culture began to acquire a legal basis. Since then, the European foreign policy has contributed to the spread of the European culture worldwide and it has helped to create a much more attractive Europe.

In the following, we present and analyze major aspects of the European cultural policy, the exercise of European cultural diplomacy and the institutionalization of culture as one of the pillars of foreign policy. In addition, we further elaborate on the two-way relationship between European foreign policy and European culture. We present and analyze organized initiatives on behalf of the European Union in order to strengthen its position in the international system and raise its soft power. Our analysis clearly suggests that the European Union can certainly exploit the sector of culture for developing and raising its “soft power” in order to improve EU international standing and global influence.
@InProceedings{PAPAIOANNOU2017CUL2,
author = {Papaioannou, K.},
title = {CULTURAL POLICY AS A MEANS OF EXERCISING "SOFT POWER" BY THE EUROPEAN UNION},
series = {10th annual International Conference of Education, Research and Innovation},
booktitle = {ICERI2017 Proceedings},
isbn = {978-84-697-6957-7},
issn = {2340-1095},
doi = {10.21125/iceri.2017.1893},
url = {http://dx.doi.org/10.21125/iceri.2017.1893},
publisher = {IATED},
location = {Seville, Spain},
month = {16-18 November, 2017},
year = {2017},
pages = {7087-7089}}
TY - CONF
AU - K. Papaioannou
TI - CULTURAL POLICY AS A MEANS OF EXERCISING "SOFT POWER" BY THE EUROPEAN UNION
SN - 978-84-697-6957-7/2340-1095
DO - 10.21125/iceri.2017.1893
PY - 2017
Y1 - 16-18 November, 2017
CI - Seville, Spain
JO - 10th annual International Conference of Education, Research and Innovation
JA - ICERI2017 Proceedings
SP - 7087
EP - 7089
ER -
K. Papaioannou (2017) CULTURAL POLICY AS A MEANS OF EXERCISING "SOFT POWER" BY THE EUROPEAN UNION, ICERI2017 Proceedings, pp. 7087-7089.
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