About this paper

Appears in:
Pages: 5283-5288
Publication year: 2017
ISBN: 978-84-697-3777-4
ISSN: 2340-1117
doi: 10.21125/edulearn.2017.2188

Conference name: 9th International Conference on Education and New Learning Technologies
Dates: 3-5 July, 2017
Location: Barcelona, Spain

TURQUALITY IN INDUSTRY: A GUIDE FOR UNIVERSITY-INDUSTRY COLLABORATION

Y. Ozdemir1, U. Yigit1, S. Ozdemir2

1Yildiz Technical University (TURKEY)
2Istanbul Sabahattin Zaim University (TURKEY)
One of the most important conditions for surviving and growing in today's changing and developing economic conditions is to achieve success in exports. It is one of the most basic conditions for being a global brand and in this scope companies need to follow an export-oriented policy and achieve success at this point.

The ability of governments to maintain stability in the global economy depends on the success of large and multinational firms that have driven their economies on the international platform. In emerging economies, firms can achieve this success only with government-backed programs.

In this context, with the government-sponsored TURQUALITY program, companies can find incentives for their growth. The term TURQUALITY, a combine of Turkish and Quality words, is the world's first state-sponsored branding program. Today, increasingly competitive conditions and changing patterns of consumption, encourage companies seeking to take part in the market share in the international arena to create strong brands that mean more added value and greater market share. In terms of competitive sectors such as textiles and ready-to-wear, automotive, electronics and food, the importance of branding in exports is increasing day by day. TURQUALITY is a support platform created by our country to have a competitive advantage and to be a global player with its own brands in the international markets by providing managerial knowledge, institutionalization and developments, covering the whole processes from marketing to production, from sales to after sales services of companies with potential for branding.

In this paper, the content of this program will be studied and also projects carried out within the scope of TURQUALITY, the parts included in the prepared business plan and the applications belonging to these parts are included. This study will be a guide for both the Turkish industry and the international industry who are interested in qualitatively producing and increasing the market share.
@InProceedings{OZDEMIR2017TUR,
author = {Ozdemir, Y. and Yigit, U. and Ozdemir, S.},
title = {TURQUALITY IN INDUSTRY: A GUIDE FOR UNIVERSITY-INDUSTRY COLLABORATION},
series = {9th International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN17 Proceedings},
isbn = {978-84-697-3777-4},
issn = {2340-1117},
doi = {10.21125/edulearn.2017.2188},
url = {http://dx.doi.org/10.21125/edulearn.2017.2188},
publisher = {IATED},
location = {Barcelona, Spain},
month = {3-5 July, 2017},
year = {2017},
pages = {5283-5288}}
TY - CONF
AU - Y. Ozdemir AU - U. Yigit AU - S. Ozdemir
TI - TURQUALITY IN INDUSTRY: A GUIDE FOR UNIVERSITY-INDUSTRY COLLABORATION
SN - 978-84-697-3777-4/2340-1117
DO - 10.21125/edulearn.2017.2188
PY - 2017
Y1 - 3-5 July, 2017
CI - Barcelona, Spain
JO - 9th International Conference on Education and New Learning Technologies
JA - EDULEARN17 Proceedings
SP - 5283
EP - 5288
ER -
Y. Ozdemir, U. Yigit, S. Ozdemir (2017) TURQUALITY IN INDUSTRY: A GUIDE FOR UNIVERSITY-INDUSTRY COLLABORATION, EDULEARN17 Proceedings, pp. 5283-5288.
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