About this paper

Appears in:
Pages: 9254-9264
Publication year: 2017
ISBN: 978-84-697-3777-4
ISSN: 2340-1117
doi: 10.21125/edulearn.2017.0740

Conference name: 9th International Conference on Education and New Learning Technologies
Dates: 3-5 July, 2017
Location: Barcelona, Spain

HOW TO INCREASE REVENUE GENERATION BY MAXIMIZING THE (CUSTOMER) EXPERIENCE OF THE DIGITAL LEARNER?

A. Otero1, C. Moreno2, S. Mallon2

1NEO - Nano Education Online (UNITED STATES)
2Geneva Business School, Barcelona Campus (SPAIN)
Context Overview:
Neuro analysis on cognitive functions has demonstrated that the attention span for adults lasts up to 20 minutes in average. However, for Millennials, this timeframe might be reduced as they are used to finding information instantly and what is not of their interest is left behind.
90% of Millennials say their smartphone never leaves their side. Mapping the students’ journey testifies to the frequent but short length use of their mobile.

Objectives:
Once an innovation, now part of the mainstream, tomorrow a must; there is a need to explore adaptive solutions in line with the 21st century learner’s expectations:
- Skills-based education to reduce the massive existing gap between learning outcomes and labor market requirements.
- Micro-learning to generate a higher engagement of the audience through a short, cost-effective, mobile, on-demand, and impactful solution to meet their personal and professional lifelong needs.
- Hybrid learning as a change management aid to merge traditional and innovative education by delivering content with the autonomy and flexibility students are used to, through technology enabled learning.
- Adaptive learning or Netflix-style education. This attractive, yet much unexplored, innovation seeks to trail the lifelong learning approach through personalization of the learning experience.

Tools and Dynamics:
- Collaboration is often compared to cheating and knowledge sharing is still perceived as taboo. However, following the sharing economy concept, the classroom should be a common space where students and professors unite (physically/virtually) to increase both the learning outcomes and students’ involvement.
- Gamification offers an engagement technique to make the learning process as ludic as possible. Benjamin Franklin once said “'Tell me and I forget, teach me and I may remember, involve me and I learn”.
- Horizontal education supposes to rethink the professors’ role by understanding technology not as a threat, but as a facilitator. Blended and flipped classrooms are conserving the traditional educational approach of a classroom setup but knowledge acquisition is enhanced through experiential learning.
- Data-mining and behavioral analysis should be widely implemented to maximize the learning performance. The use of scenarios and the empowerment of the student through user generated content serve as powerful tools to generate engagement and retention.

Methodology:
An authentic matrix crossing two variables: new adaptive solutions and tools to implement these ideologies.
This research would undertake two phases: 1/ measurement of satisfaction levels of the digital learner by crossing the two variables previously mentioned; 2/ measurement of the impact of each of the new adaptive solutions, on the learning performance through class diagnosis tools.

Conclusion:
The disruption of the digital era is making current learning methodologies obsolete for contemporary expectations. Hence, it becomes crucial to adapt to the student's demographics, interests and behavior by creating an exceptional digital learning architecture.
The expected results and conclusions of this approach would be to identify the ideal means and tools that would generate the highest satisfaction and performance levels of the digital learner. These would be the key elements to be implemented by higher education institutions to increase revenue generation.
@InProceedings{OTERO2017HOW,
author = {Otero, A. and Moreno, C. and Mallon, S.},
title = {HOW TO INCREASE REVENUE GENERATION BY MAXIMIZING THE (CUSTOMER) EXPERIENCE OF THE DIGITAL LEARNER?},
series = {9th International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN17 Proceedings},
isbn = {978-84-697-3777-4},
issn = {2340-1117},
doi = {10.21125/edulearn.2017.0740},
url = {http://dx.doi.org/10.21125/edulearn.2017.0740},
publisher = {IATED},
location = {Barcelona, Spain},
month = {3-5 July, 2017},
year = {2017},
pages = {9254-9264}}
TY - CONF
AU - A. Otero AU - C. Moreno AU - S. Mallon
TI - HOW TO INCREASE REVENUE GENERATION BY MAXIMIZING THE (CUSTOMER) EXPERIENCE OF THE DIGITAL LEARNER?
SN - 978-84-697-3777-4/2340-1117
DO - 10.21125/edulearn.2017.0740
PY - 2017
Y1 - 3-5 July, 2017
CI - Barcelona, Spain
JO - 9th International Conference on Education and New Learning Technologies
JA - EDULEARN17 Proceedings
SP - 9254
EP - 9264
ER -
A. Otero, C. Moreno, S. Mallon (2017) HOW TO INCREASE REVENUE GENERATION BY MAXIMIZING THE (CUSTOMER) EXPERIENCE OF THE DIGITAL LEARNER?, EDULEARN17 Proceedings, pp. 9254-9264.
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