Abstract:

The present investigation approaches the subject of the entrepreneurial attitude, from a triple perspective: psychological, economic and social. It is intended to determine the entrepreneurial characteristics of the students of the research institutes (Forensic and Engineering), as well as the educational programs of the Open Teaching System (Administration, Law and Accounting) at Universidad Veracruzana Veracruz Region. First, the possibilities of measuring this attitude were explored; in order to achieve this aim, the university population was adapted to a scale developed to measure their attitudes about themselves in everyday situations, problems with life and thus observe the psychological perspective.

Second, the study reports a series of relationships between the entrepreneurial attitude and other psychological variables such as readiness to change, emotional self-efficacy and values ​​of openness to change, attitude of leadership and persuasion. Similarly, the opinion of how the economic situation of the country affects their desire to undertake is observed.

The results show significant correlations between high entrepreneurial attitude and all the mentioned variables. On the oppiste, the low entrepreneurial attitude exhibited no relevant relationships with any of these variables.

Third, the multiple regression analysis allowed us to visualize a model for the prediction of the entrepreneurial attitude based on the willingness to change, the ego-resilience and the values ​​of self-direction and achievement. All this documented for your best appreciation in pie charts.

Finally, the general results are discussed in light of the need to generate conditions for the formation of entrepreneurial attitude and behavior. And a direct comparison is made with the theoretical framework documented to calculate the similarities with the same and the results of the investigation.

Keywords:

Entrepreneurship, entrepreneurial potential, innovation.