About this paper

Appears in:
Pages: 2439-2444
Publication year: 2017
ISBN: 978-84-697-3777-4
ISSN: 2340-1117
doi: 10.21125/edulearn.2017.1508

Conference name: 9th International Conference on Education and New Learning Technologies
Dates: 3-5 July, 2017
Location: Barcelona, Spain

INCORPORATING OUTDOOR ADVERTISING BILLBOARD VALUATION INTO ESTATE MANAGEMENT CURRICULUM IN NIGERIAN UNIVERSITIES

A. Oni, S. Oloyede, O. Durodola, A. Oluwunmi

Covenant University (NIGERIA)
A general overview of the curricula of educational institutions of higher learning in Nigeria suggests that billboard valuation is not included. This lack of billboard valuation education partly accounts for the intrusion of other professionals, who are not trained at all in property appraisal, into the valuation of billboards for outdoor advertising companies who desire valuation for different purposes. This paper seeks to advocate for the inclusion of the subject of billboard valuation in the curricula of universities offering Estate Surveying and Valuation in Nigeria so as to widen the latitude of choice of courses among the students and enhance professional specialisation in the near future. Secondary sources of data was resorted to through a review of National Universities Commission’s (NUC) and Nigerian Institution of Estate Surveyors and Valuers’ (NIESV) curricula for selected universities in Nigeria. Literature relating to billboard valuation was also explored to unveil their unique characteristics and valuation challenges that justify the clamour for inclusion of the subject in the curricula. It was discovered that despite the commonplace presence of billboards along thoroughfares in Nigeria, their intrinsic value and special features that make their valuation unique, billboard valuation is not taught in Nigerian universities. Incorporating this subject in the curricula will satisfy the interest of a new block of students in the short run, and create opportunity for specialisation, improve the quality of valuation service to stakeholders in the outdoor advertising business and provide additional source of income and employment to Estate Surveyors and Valuers in the long run.
@InProceedings{ONI2017INC,
author = {Oni, A. and Oloyede, S. and Durodola, O. and Oluwunmi, A.},
title = {INCORPORATING OUTDOOR ADVERTISING BILLBOARD VALUATION INTO ESTATE MANAGEMENT CURRICULUM IN NIGERIAN UNIVERSITIES},
series = {9th International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN17 Proceedings},
isbn = {978-84-697-3777-4},
issn = {2340-1117},
doi = {10.21125/edulearn.2017.1508},
url = {http://dx.doi.org/10.21125/edulearn.2017.1508},
publisher = {IATED},
location = {Barcelona, Spain},
month = {3-5 July, 2017},
year = {2017},
pages = {2439-2444}}
TY - CONF
AU - A. Oni AU - S. Oloyede AU - O. Durodola AU - A. Oluwunmi
TI - INCORPORATING OUTDOOR ADVERTISING BILLBOARD VALUATION INTO ESTATE MANAGEMENT CURRICULUM IN NIGERIAN UNIVERSITIES
SN - 978-84-697-3777-4/2340-1117
DO - 10.21125/edulearn.2017.1508
PY - 2017
Y1 - 3-5 July, 2017
CI - Barcelona, Spain
JO - 9th International Conference on Education and New Learning Technologies
JA - EDULEARN17 Proceedings
SP - 2439
EP - 2444
ER -
A. Oni, S. Oloyede, O. Durodola, A. Oluwunmi (2017) INCORPORATING OUTDOOR ADVERTISING BILLBOARD VALUATION INTO ESTATE MANAGEMENT CURRICULUM IN NIGERIAN UNIVERSITIES, EDULEARN17 Proceedings, pp. 2439-2444.
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