About this paper

Appears in:
Page: 6600 (abstract only)
Publication year: 2012
ISBN: 978-84-615-5563-5
ISSN: 2340-1079

Conference name: 6th International Technology, Education and Development Conference
Dates: 5-7 March, 2012
Location: Valencia, Spain

MANAGING CHANGE, CREATIVITY AND INNOVATION: IMPROVING MANAGEMENT SKILLS OF THE DIY ARTIST

P. Oliver, X. Wu

University of Bolton (UNITED KINGDOM)
Purpose:
The aim of this paper is to help the DIY artist to improve their management skills by looking at organizational theories of managing change, creativity and innovation. This will be achieved by analysing how the DIY artist can apply these theories to manage small-scale creative projects in local art communities.

Design/methodology/approach:
The research methodology consists of case studies, focus groups and semi-structured interviews including artists, managers and students from the creative industries.

Findings:
The three main areas of managing change, creativity and innovation can help the DIY artist towards an understanding of how to be self-sustainable working on small-scale creative projects.

Research limitations/implications:
Many artists and managers continue in their struggle to be independently sustainable, therefore it is necessary to continue this research on a wider scale.

Practical implications:
By gaining more in-depth knowledge of managing change, creativity and innovation, artists and managers can understand more about how to manage their own creative projects.

Social implications:
Through a strong DIY ethic, with an emphasis on change, creativity and innovation, the managerial process helps to identify the value of self-management and sustainability for the DIY artist.

Originality/value:
The paper discusses issues of sustainability and application of organizational theories within local art communities from the perspective of the DIY artist, which is a new area of academic research.
@InProceedings{OLIVER2012MAN,
author = {Oliver, P. and Wu, X.},
title = {MANAGING CHANGE, CREATIVITY AND INNOVATION: IMPROVING MANAGEMENT SKILLS OF THE DIY ARTIST},
series = {6th International Technology, Education and Development Conference},
booktitle = {INTED2012 Proceedings},
isbn = {978-84-615-5563-5},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {5-7 March, 2012},
year = {2012},
pages = {6600}}
TY - CONF
AU - P. Oliver AU - X. Wu
TI - MANAGING CHANGE, CREATIVITY AND INNOVATION: IMPROVING MANAGEMENT SKILLS OF THE DIY ARTIST
SN - 978-84-615-5563-5/2340-1079
PY - 2012
Y1 - 5-7 March, 2012
CI - Valencia, Spain
JO - 6th International Technology, Education and Development Conference
JA - INTED2012 Proceedings
SP - 6600
EP - 6600
ER -
P. Oliver, X. Wu (2012) MANAGING CHANGE, CREATIVITY AND INNOVATION: IMPROVING MANAGEMENT SKILLS OF THE DIY ARTIST, INTED2012 Proceedings, p. 6600.
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