@InProceedings{OKAZAKI2011HOW,
author = {Okazaki, S. and Andreu, L. and Caraganis, H.},
title = {HOW TO ENGAGE STUDENTS IN YOUR MBA PROGRAM? UNIVERSITY MARKETING VIA SOCIAL NETWORKING SITES},
series = {4th International Conference of Education, Research and Innovation},
booktitle = {ICERI2011 Proceedings},
isbn = {978-84-615-3324-4},
issn = {2340-1095},
publisher = {IATED},
location = {Madrid, Spain},
month = {14-16 November, 2011},
year = {2011},
pages = {7193-7198}}
TY - CONF
AU - S. Okazaki
AU - L. Andreu
AU - H. Caraganis
TI - HOW TO ENGAGE STUDENTS IN YOUR MBA PROGRAM? UNIVERSITY MARKETING VIA SOCIAL NETWORKING SITES
SN - 978-84-615-3324-4/2340-1095
PY - 2011
Y1 - 14-16 November, 2011
CI - Madrid, Spain
JO - 4th International Conference of Education, Research and Innovation
JA - ICERI2011 Proceedings
SP - 7193
EP - 7198
ER -
S. Okazaki, L. Andreu, H. Caraganis (2011) HOW TO ENGAGE STUDENTS IN YOUR MBA PROGRAM? UNIVERSITY MARKETING VIA SOCIAL NETWORKING SITES, ICERI2011 Proceedings, pp. 7193-7198.