About this paper

Appears in:
Pages: 5984-5994
Publication year: 2012
ISBN: 978-84-615-5563-5
ISSN: 2340-1079

Conference name: 6th International Technology, Education and Development Conference
Dates: 5-7 March, 2012
Location: Valencia, Spain

DEVELOPING A SERVICE, DEVELOPING HIGHER EDUCATION

T. Ojasalo

Laurea University of Applied Sciences (FINLAND)
Education can be understood as service. This article approaches development of higher education from two perspectives: from the services innovation perspective and from the educational development perspective. The purpose of this article is to contrast characteristics of services development and educational development in the context of developing higher education. Most of the literature dealing with planning and developing education is based on pedagogic theories. Indeed, there is a clear need to contrast the principles of development of higher education with principles of service development. This article is based on an extensive literature analysis on both services innovation theories and pedagogic theories on educational development. First, this article discusses the theoretical grounds and principles of service development and innovation. The literature analysis focuses on the special characteristics of service innovation, service development process, as well as service blueprinting. Next, it discusses development of higher education. This includes the literature analysis of goals, critical issues, as well as the development process of higher education. It also provides a case example of a development process. After that, this article contrast characteristics of services development and educational development in the context of developing higher education. It contrasts various characteristics related to challenges, goal setting, critical issues, process, and success factors. After that, the final conclusions are drawn.
@InProceedings{OJASALO2012DEV,
author = {Ojasalo, T.},
title = {DEVELOPING A SERVICE, DEVELOPING HIGHER EDUCATION},
series = {6th International Technology, Education and Development Conference},
booktitle = {INTED2012 Proceedings},
isbn = {978-84-615-5563-5},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {5-7 March, 2012},
year = {2012},
pages = {5984-5994}}
TY - CONF
AU - T. Ojasalo
TI - DEVELOPING A SERVICE, DEVELOPING HIGHER EDUCATION
SN - 978-84-615-5563-5/2340-1079
PY - 2012
Y1 - 5-7 March, 2012
CI - Valencia, Spain
JO - 6th International Technology, Education and Development Conference
JA - INTED2012 Proceedings
SP - 5984
EP - 5994
ER -
T. Ojasalo (2012) DEVELOPING A SERVICE, DEVELOPING HIGHER EDUCATION, INTED2012 Proceedings, pp. 5984-5994.
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