About this paper

Appears in:
Pages: 4885-4893
Publication year: 2009
ISBN: 978-84-613-2953-3
ISSN: 2340-1095

Conference name: 2nd International Conference of Education, Research and Innovation
Dates: 16-18 November, 2009
Location: Madrid, Spain

THREE DIMENSIONAL INSPIRATION FOR TWO DIMENSIONAL INNOVATION: LETTERFORM OBJECTS AND EXPERIMENTAL TYPOGRAPHY

S. Oiga

University of Illinois at Chicago, School of Art & Design (UNITED STATES)
New techniques and innovative ideas are facilitated through an openness in problem-solving. The presentation and paper discusses the process and outcome of using a three dimensional approach in the study of graphic design, a largely two dimensional discipline. The third dimension is unchartered territory for most graphic design students as well as many professionals and, accordingly, is often considered an uneasy direction for graphic designers to explore. Nevertheless, a note of unfamiliarity generally fosters a fresh perspective and unexpectedness in design.

This examination concerns a newly developed graphic design course and is recounted as a case study. In the first phase of the course, students create physical, three dimensional letterform objects. Content and materials are selected by the students, based on their individual interests. The main objective of this phase is for students to develop creative skills (thinking and making) in three dimensions while building upon their knowledge of typography. Then the project moves beyond the construction of these letterform objects. Students return to the two dimensional realm through the making of contextual pieces and other support collateral such as process diagrams and charts, fonts, specimen posters and, in one case, storyboard and animation. This turning point encourages students to regard their letterform objects not just as final pieces, but as a resource for print design, typeface design, and moving image.

The following diverse materials were used to create the letterform objects: tonic water and a black lightbulb, highlighter ink, sugar, flora, curled paper, hangers, rubber bands, seashells, nylons, mirrors, a laser and fog machine. The resulting projects are inventive, strongly compelling, and will be illustrated in the presentation.
@InProceedings{OIGA2009THR,
author = {Oiga, S.},
title = {THREE DIMENSIONAL INSPIRATION FOR TWO DIMENSIONAL INNOVATION: LETTERFORM OBJECTS AND EXPERIMENTAL TYPOGRAPHY},
series = {2nd International Conference of Education, Research and Innovation},
booktitle = {ICERI2009 Proceedings},
isbn = {978-84-613-2953-3},
issn = {2340-1095},
publisher = {IATED},
location = {Madrid, Spain},
month = {16-18 November, 2009},
year = {2009},
pages = {4885-4893}}
TY - CONF
AU - S. Oiga
TI - THREE DIMENSIONAL INSPIRATION FOR TWO DIMENSIONAL INNOVATION: LETTERFORM OBJECTS AND EXPERIMENTAL TYPOGRAPHY
SN - 978-84-613-2953-3/2340-1095
PY - 2009
Y1 - 16-18 November, 2009
CI - Madrid, Spain
JO - 2nd International Conference of Education, Research and Innovation
JA - ICERI2009 Proceedings
SP - 4885
EP - 4893
ER -
S. Oiga (2009) THREE DIMENSIONAL INSPIRATION FOR TWO DIMENSIONAL INNOVATION: LETTERFORM OBJECTS AND EXPERIMENTAL TYPOGRAPHY, ICERI2009 Proceedings, pp. 4885-4893.
User:
Pass: