Abstract:

The higher education modernisation is currently underway, an important aspect of which is digital transformation. Digitalisation is driven by the digital society and the digital economy. A distinctive feature is the transition to a personalized and effective educational process in the developing electronic information and educational environment. At the same time, new scientific and pedagogical ideas are emerging about the role digitalisation can play in improving the quality of student learning. The approaches to personalised learning are mainly developed through the individual learning paths, providing the educational programmes with a personal set of modules and disciplines based on individual preferences or educational capabilities of students. Regarding the quality of education, it would be advisable to complement the models of individual educational trajectories within students' educational programmes with the models of subject-specific learning management providing automated formation of educational trajectories in an academic subject based on dynamic data analysis in the electronic information and educational environment.

It should be noted that a common problem in the educational reality of HEIs is the initial construction of learning content and then its artificial superimposition on curriculum competences and the educational outcomes formulation. This leads to the fact that the goals of the educational process are the knowledge acquisition rather than the competences' formation. We apply the main idea of reverse pedagogical design model in our study. Regarding the main stages of pedagogical design of personalised adaptive learning under conditions of offline and online component integration with regard to its specificity, we refer to the following.
I. Structuring the field of educational outcomes.
II. Designing a learner's profile.
III. Composition and creation of educational content.
IV. Establishing tools for diagnostics of learning outcomes and feedback.
V. Capacity building for learning management.
VI. Educational reflection.

Research results:
1) prospective areas for improving the educational process and justify the feasibility and effectiveness of its construction on the basis of adaptive learning technologies, conduct a conceptual analysis of the conceptual and terminological field of the problem, specify the concept and characteristics of personalized adaptive learning.
2) a concept of personalized adaptive learning that integrates the advantages of offline education approaches with online learning opportunities to organize the educational process
3) adaptation strategies based on the principles of both adaptive and personalized learning, which allow students to independently manage the formation of their educational trajectory

An essential practical outcome of the research is the creation of a methodological system on the basis of which any educational organisation can create its own subject-specific personalised adaptive learning systems and build personalised adaptive learning. The obtained practice-oriented results are applied in the regional system of higher education in the Republic of Tatarstan. Practical results of the research due to the universality of the theoretical base can be replicated in the system of higher education, as well as in the system of additional and secondary vocational education regardless of the subject area, applied software, learning management systems and technological solutions.

Keywords:

Individual educational trajectories, digitalisation, personalised adaptive learning, pedagogical design.