Abstract:

Development of modern society, computer technology, globalization, and informatization affect all spheres of social structure, including education. The meaning, purpose, and mission of modern education is not just the basic knowledge acquisition and necessary skills and abilities, it is the development of a cultural code, an independent approach to the assimilation of new knowledge, cultural values, new forms and types of activities. "Virtual and augmented reality are among the key information technologies of the digital economy. Experts predict the growth of the VR / AR technology market and consider it one of the most promising. The strategy for the development of the information society involves the training of specialists in the field of information technology. At present, to solve this problem, innovative methods are used that allow you to more effectively assimilate new knowledge with a high degree of enthusiasm in the educational process. These include, among other things, virtual and augmented reality technologies, that is, they can be both a learning tool and an object of research. Technology and augmented virtual reality are used in medicine, training programs and simulators are being developed, medical devices are used to simulate and conduct operations. In view of the above, this has to do with the impact that technology and augmented virtual reality can have on education.
To study the experience of using AR / VR technologies and their impact on the process, semistructured interviews were conducted. The issues of applying new technologies are compiled taking into account the results of the research. The issues of factors hindering the use of technologies were formulated taking into account the conducted research. We were looking for informants among friends and acquaintances among members of communities dedicated to augmented virtual reality technologies in social networks (Facebook, VKontakte). 35 people took part in the interview, since the respondents were representatives of both sexes - 19 men and 16 women, mostly over 35 years old (85.8%).

The respondent was asked to take an online interview using the Google Forms online application. The choice of the interview format was due to the impossibility of holding meetings with interviewees under various circumstances.

The questions were grouped into three blocks:
- General block - questions to get to know the correspondent better;
- Introductory block - questions to familiarize with the knowledge of the technology by the respondent;
- A special block - question on an average research topic.

Particular attention was paid to the discussion of the following issues:
- Is it possible to apply the technologies of augmented virtual reality in your work (the positive effect of their use)?
- What risks can you face (jump out) when using these technologies?
- What problems are you facing?
- What does the tech market expect from augmented reality in the next 5 years?

For a deeper understanding of the results of using the case study method, a SWOT analysis was carried out to systematize the data obtained at the research stages, the strengths and weaknesses of augmented virtual reality technologies, the possibilities of their application and the threats that a company may face.

Keywords:

Virtual reality, augmented reality, educational process, information technology, digital economy, new technologies, innovation, diffusion, technological.