About this paper

Appears in:
Pages: 3443-3448
Publication year: 2018
ISBN: 978-84-09-02709-5
ISSN: 2340-1117
doi: 10.21125/edulearn.2018.0891

Conference name: 10th International Conference on Education and New Learning Technologies
Dates: 2-4 July, 2018
Location: Palma, Spain

CO-EVALUATION, HETERO-EVALUATION AND SELF-EVALUATION IN THE AREA OF MARKETING AND MARKET RESEARCH

The new educational paradigm associated with the implementation of the European Higher Education Area (EHEA) is the acquisition of skills. It is about responding to the challenge of providing a lecture adapted to the knowledge society, promoting active, reflective and critical learning, from the collaboration between teachers and students in the teaching-learning process.

The present work is an exploratory and correlational study whose main aim is to analyze to what extent the student participates in the lecturing-learning processes through a teaching innovation methodology based on the participation of the students in different practices of hetero-evaluation, co-evaluation and self-evaluation through ICT resources and business simulators, contributing to the improvement of the teaching quality in the acquisition of competences by the student. In this way, the students become active protagonists in the construction of their own learning, the development of competences is stimulated and learning of the subject is deepened. This innovation designed by the INDOMA group (Teaching Innovation Group in Marketing) is being applied in the Marketing Strategies and International Marketing subjects of the Marketing and Market Research Area during the 2017/2018 academic year at the University of Alcalá although it may be applicable to any discipline. Among the main conclusions highlights a positive perception of students in the acquisition of skills, in the various modes of assessment and resources used.

In this way, the active, creative, responsible, interactive and collaborative construction of the knowledge of the students is encouraged with the guidance of the teacher. This practice helps to promote responsibility and ethics in all knowledge, to accept criticism and praise not only from teachers who evaluate these works, but also from the rest of students who also participate in the evaluation processes. Specifically, in hetero-evaluation, co-evaluation and self-evaluation.
@InProceedings{NUNEZBARRIOPEDRO2018COE,
author = {N{\'{u}}{\~n}ez-Barriopedro, E. and Cuesta-Vali{\~n}o, P. and Penelas-Legu{\'{i}}a, A.},
title = {CO-EVALUATION, HETERO-EVALUATION AND SELF-EVALUATION IN THE AREA OF MARKETING AND MARKET RESEARCH},
series = {10th International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN18 Proceedings},
isbn = {978-84-09-02709-5},
issn = {2340-1117},
doi = {10.21125/edulearn.2018.0891},
url = {http://dx.doi.org/10.21125/edulearn.2018.0891},
publisher = {IATED},
location = {Palma, Spain},
month = {2-4 July, 2018},
year = {2018},
pages = {3443-3448}}
TY - CONF
AU - E. Núñez-Barriopedro AU - P. Cuesta-Valiño AU - A. Penelas-Leguía
TI - CO-EVALUATION, HETERO-EVALUATION AND SELF-EVALUATION IN THE AREA OF MARKETING AND MARKET RESEARCH
SN - 978-84-09-02709-5/2340-1117
DO - 10.21125/edulearn.2018.0891
PY - 2018
Y1 - 2-4 July, 2018
CI - Palma, Spain
JO - 10th International Conference on Education and New Learning Technologies
JA - EDULEARN18 Proceedings
SP - 3443
EP - 3448
ER -
E. Núñez-Barriopedro, P. Cuesta-Valiño, A. Penelas-Leguía (2018) CO-EVALUATION, HETERO-EVALUATION AND SELF-EVALUATION IN THE AREA OF MARKETING AND MARKET RESEARCH, EDULEARN18 Proceedings, pp. 3443-3448.
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