About this paper

Appears in:
Pages: 6537-6546
Publication year: 2016
ISBN: 978-84-617-5895-1
ISSN: 2340-1095
doi: 10.21125/iceri.2016.0496

Conference name: 9th annual International Conference of Education, Research and Innovation
Dates: 14-16 November, 2016
Location: Seville, Spain

INNOVATION IN MARKETING FOR A MORE GLOBALIZED ENVIRONMENT

E. Núñez-Barriopedro1, A. Penelas-Leguía1, P. Cuesta-Valiño1, I. Moncluz2

1Universidad de Alcalá (SPAIN)
2Universidad Autónoma de Santo Domingo (DOMINICAN REPUBLIC)
We are immersed in an increasingly dynamic and globalized environment. The implementation of the EHEA in Spanish universities involves a process of change from the previous model, making it necessary to incorporate a system for teaching innovation according to the proposed reform. The university system should be adequate to this environment. The main aim of this project is to analyze how technological innovation contributes to improving teaching quality in the area of Marketing and Market Research at the University of Alcalá. To do this, several educational innovations have been designed and implemented. Specifically, students have been organized into teams and with the guidance of the teacher, with the use of the virtual platform, question sheets, synthesis sheets, the creation of virtual resources, making a creative dynamic environment and incorporating English into business management simulators. The results show a positive perception in relation to resources, faculty and the general motivation to the teaching-learning process.
@InProceedings{NUNEZBARRIOPEDRO2016INN,
author = {N{\'{u}}{\~n}ez-Barriopedro, E. and Penelas-Legu{\'{i}}a, A. and Cuesta-Vali{\~n}o, P. and Moncluz, I.},
title = {INNOVATION IN MARKETING FOR A MORE GLOBALIZED ENVIRONMENT},
series = {9th annual International Conference of Education, Research and Innovation},
booktitle = {ICERI2016 Proceedings},
isbn = {978-84-617-5895-1},
issn = {2340-1095},
doi = {10.21125/iceri.2016.0496},
url = {http://dx.doi.org/10.21125/iceri.2016.0496},
publisher = {IATED},
location = {Seville, Spain},
month = {14-16 November, 2016},
year = {2016},
pages = {6537-6546}}
TY - CONF
AU - E. Núñez-Barriopedro AU - A. Penelas-Leguía AU - P. Cuesta-Valiño AU - I. Moncluz
TI - INNOVATION IN MARKETING FOR A MORE GLOBALIZED ENVIRONMENT
SN - 978-84-617-5895-1/2340-1095
DO - 10.21125/iceri.2016.0496
PY - 2016
Y1 - 14-16 November, 2016
CI - Seville, Spain
JO - 9th annual International Conference of Education, Research and Innovation
JA - ICERI2016 Proceedings
SP - 6537
EP - 6546
ER -
E. Núñez-Barriopedro, A. Penelas-Leguía, P. Cuesta-Valiño, I. Moncluz (2016) INNOVATION IN MARKETING FOR A MORE GLOBALIZED ENVIRONMENT, ICERI2016 Proceedings, pp. 6537-6546.
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