Abstract:

At present, due to the development of new technologies in the information and communication space, we can observe a significant change in social and educational communication. In this regard, the importance of polycode texts in the process of language teaching increases, thus attracting the attention of philologists and methodologists.

By polycode texts, we understand semiotically charged texts in which the verbal component and the iconic range accompanying it perform the communicative task.

It is well known that a student receives most of the information through vision; meanwhile, it is difficult to overestimate the role of visual signs, especially at the initial stage of training. The non-verbal tools used in language teaching are diverse and numerous, from tables and diagrams to educational films with subtitles.

The proposed research focuses on the typology of polycode texts that are used in the work with Chinese students studying Russian. The purpose of the study is to describe the effectiveness of each type of the polycode text at different stages of teaching the Russian language. The analyzed material is educational and advertising texts in Russian and Chinese.

Keywords:

Innovative method of teaching, polycode texts, Russian language, educational texts, advertising texts.