About this paper

Appears in:
Pages: 3497-3503
Publication year: 2012
ISBN: 978-84-616-0763-1
ISSN: 2340-1095

Conference name: 5th International Conference of Education, Research and Innovation
Dates: 19-21 November, 2012
Location: Madrid, Spain

TRADITIONAL VERSUS INNOVATIVE CASE STUDY TEACHING METHOD - STUDENT PERSPECTIVE

B. Novcic, E. Neskovic, V. Filipovic, V. Damnjanovic

Faculty of Organizational Sciences (SERBIA)
Traditional teaching methods that have been used for decades in higher education teaching and learning process have proven to be limited to certain extent when it comes to providing practical insight for students. Solution for better connection between theory and practice was found in Case Study teaching method. This paper aims to presents differences between traditional teaching method and innovative Case Study teaching method from the perspective of students at undergraduate level of studies. For the purpose of this paper a research was conducted among students at third and fourth/final year of undergraduate studies, who attended Strategic Marketing course based on case study learning method at Faculty of Organizational Sciences, University of Belgrade. Obtained results provided evidence that teaching Strategic Marketing course with innovative case study method gave better results, students were more interested in course, learning was easier and quicker, not only that they developed better problem solving skills, they also improved their analytical, presentational and work under pressure skills. They also underline problem of evaluating individual involvement in a team in case study teaching method comparing to traditional teaching method. Overall result was that Strategic Marketing course was ranked by student at the end of the semester as one of top 5 courses.
@InProceedings{NOVCIC2012TRA,
author = {Novcic, B. and Neskovic, E. and Filipovic, V. and Damnjanovic, V.},
title = {TRADITIONAL VERSUS INNOVATIVE CASE STUDY TEACHING METHOD - STUDENT PERSPECTIVE},
series = {5th International Conference of Education, Research and Innovation},
booktitle = {ICERI2012 Proceedings},
isbn = {978-84-616-0763-1},
issn = {2340-1095},
publisher = {IATED},
location = {Madrid, Spain},
month = {19-21 November, 2012},
year = {2012},
pages = {3497-3503}}
TY - CONF
AU - B. Novcic AU - E. Neskovic AU - V. Filipovic AU - V. Damnjanovic
TI - TRADITIONAL VERSUS INNOVATIVE CASE STUDY TEACHING METHOD - STUDENT PERSPECTIVE
SN - 978-84-616-0763-1/2340-1095
PY - 2012
Y1 - 19-21 November, 2012
CI - Madrid, Spain
JO - 5th International Conference of Education, Research and Innovation
JA - ICERI2012 Proceedings
SP - 3497
EP - 3503
ER -
B. Novcic, E. Neskovic, V. Filipovic, V. Damnjanovic (2012) TRADITIONAL VERSUS INNOVATIVE CASE STUDY TEACHING METHOD - STUDENT PERSPECTIVE, ICERI2012 Proceedings, pp. 3497-3503.
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