@InProceedings{NOUWEN2014LEA,
author = {Nouwen, J. and Van Hoorick, V.},
title = {LEARNING BY DOING THROUGH ELABORATION OF CHALLENGING MARKETING PLANS},
series = {7th International Conference of Education, Research and Innovation},
booktitle = {ICERI2014 Proceedings},
isbn = {978-84-617-2484-0},
issn = {2340-1095},
publisher = {IATED},
location = {Seville, Spain},
month = {17-19 November, 2014},
year = {2014},
pages = {4562-4567}}
TY - CONF
AU - J. Nouwen
AU - V. Van Hoorick
TI - LEARNING BY DOING THROUGH ELABORATION OF CHALLENGING MARKETING PLANS
SN - 978-84-617-2484-0/2340-1095
PY - 2014
Y1 - 17-19 November, 2014
CI - Seville, Spain
JO - 7th International Conference of Education, Research and Innovation
JA - ICERI2014 Proceedings
SP - 4562
EP - 4567
ER -
J. Nouwen, V. Van Hoorick (2014) LEARNING BY DOING THROUGH ELABORATION OF CHALLENGING MARKETING PLANS, ICERI2014 Proceedings, pp. 4562-4567.